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Marketing Measurement: How to Make Sense of Your Marketing Numbers {Podcast}

April 22, 2015

The Next Big Thing in Social Media (Hint: It’s Not What You Think)

When it comes to new social media channels, marketers aren’t typically the first to sign up. Instead, they wait and see. There are dramatically more marketing channels available to us today than ever before and it takes considerable resources to master what we already have available to us. Chasing the next big thing only distracts us from our goals and strategy.

3 Ways Content Marketing Can Be Your Most Powerful Sales Tool

If you’re going to invest the time and money in content marketing, you’d better make sure it’s actually supporting your sales team and driving revenue for your business. Not sure how to do that? Here are a few ways that content marketing can support the efforts of your sales team and ultimately, drive more business for your company.

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