April 22, 2015
Do you struggle with measuring your marketing efforts? Do analytics and numbers make your head spin? If so, you’re not alone! In episode 4 of The Marketing Huddle, Laura and Stan go in depth to teach you how to measure your marketing numbers.
Marketing blunders can happen, but they can also be avoided if brands can be a little more thoughtful about their marketing approach.
When it comes to new social media channels, marketers aren’t typically the first to sign up. Instead, they wait and see. There are dramatically more marketing channels available to us today than ever before and it takes considerable resources to master what we already have available to us. Chasing the next big thing only distracts us from our goals and strategy.
Start with goals. Determine the activities that will help you achieve your goal and then measure against that.
If you’re going to invest the time and money in content marketing, you’d better make sure it’s actually supporting your sales team and driving revenue for your business. Not sure how to do that? Here are a few ways that content marketing can support the efforts of your sales team and ultimately, drive more business for your company.
