One of the best ways to show the effectiveness of social media is providing examples of small businesses who are getting it right. This post highlights a local coffee shop that gained my repeat business using Twitter. Enjoy!
On Saturday, I reached my goal of running my first half marathon and I learned a great deal in the process. Here are a few truths about working to reach your goals.
Through my half-marathon training, I’ve realized how much I value working with a team. However, the benefits extend well beyond training. Check out how building a support network can also benefit your business.
As with any goal or long-term endeavor, you will encounter obstacles. The big question is – how do you respond? Here are five tips.
Did you set a New Year’s resolution? If so, you’re not alone. But only few will successfully achieve their goals. Will you be one of them?
Writing for the Web is much different than other mediums. While it might be okay to use flowery, descriptive language in a beautifully printed brochure, those techniques do not translate well to the Web.
It likely goes without saying, but it’s imperative to deliver on your promises. If you’re going to promote an event, you had better live up to the expectations promised in your marketing campaign. While snazzy marketing themes, slogans and events can be effective, it can totally backfire if the message far exceeds the delivery of the event itself.
We have all had this experience at one time or another – you’re at a restaurant and your meal isn’t quite right or a product you ordered is damaged. In these moments, business have the opportunity to make lemonade out of lemons. It’s these experiences that can determine whether or not a customer will be back.
