E-mail is a great tool for communicating with your customers and clients. However, with so many e-mail marketing services out there, how do you know which one is right for your business? This post offers an overview of two e-mail marketing programs I use and recommend.
So, you’re using social media. Great! Now, how do you let your customers know about it? Check out this post for some practical tips for promoting your social media efforts.
Social media is a valuable tool that can be a vital lifeline during a crisis. During the severe flooding in Nashville last week, I witnessed firsthand just how powerful social media can be.
This post discusses how the recent flooding disaster in Nashville is an example of why social media is critical to crisis communication efforts.
On Saturday, I reached my goal of running my first half marathon and I learned a great deal in the process. Here are a few truths about working to reach your goals.
A social media crisis doesn’t have to end in disaster for your business. With some careful planning, your business can be prepared for any brand attack that may come your way.
What would you do if you were ambushed by a reporter outside of your office? If you’re not sure how you would handle this situation, check out this post for some helpful tips and a prime example of what NOT to do.
I read several great articles about companies that use social media well, and others that need some help! Check out my favorite articles from this week.
Through my half-marathon training, I’ve realized how much I value working with a team. However, the benefits extend well beyond training. Check out how building a support network can also benefit your business.
Location-based social networks, such as Foursquare and Gowalla, can offer a great way to expand your business. However, they also presents privacy challenges. So, is it worth taking the plunge?
