The journalism industry is in constant flux, especially with the advent of social media. This week’s articles highlight the debate about social media, objectivity and “who’s a journalist, anyway?”
Writing for the Web is much different than other mediums. While it might be okay to use flowery, descriptive language in a beautifully printed brochure, those techniques do not translate well to the Web.
I’ve read a lot of great articles this week, but I’ve narrowed it down to my top five. This week, I noticed a couple of interesting articles about grammar usage. No matter what industry you are in, good grammar is paramount. Read these articles to make sure you’re on track!
So, you’ve signed up for Twitter. You picked a cool username and created a nifty avatar. You signed up to follow @aplusk, @oprah and a few friends. You wait. And wait. And nothing happens. Then, you wonder why you even joined twitter in the first place. Does this sound familiar?
I’ll be the first to admit, I was not an early adapter of twitter. Like most people, I didn’t understand what it was about or why it was useful. Unfortunately, twitter’s “what are you doing?†prompt does not accurately portray how it’s used. For that reason, I believed Twitter was just a public version of Facebook. But boy, was I wrong.
I’ve compiled a list of my favorite reads from this week for your reading pleasure. I tweet or re-tweet many of these, but I thought this might be useful for those who don’t follow me on Twitter. One of my favorite blogs, Duct Tape Marketing, recently started doing this and I thought I’d do the same (after all, isn’t imitation the greatest form of flattery?).
It likely goes without saying, but it’s imperative to deliver on your promises. If you’re going to promote an event, you had better live up to the expectations promised in your marketing campaign. While snazzy marketing themes, slogans and events can be effective, it can totally backfire if the message far exceeds the delivery of the event itself.
Most public relations professionals use clipping services to monitor what the press is saying about their clients. In the old days, clips were literally cut out of papers and mailed to you. In today’s world, clips are typically delivered by e-mail. Even though I use a paid clipping services and believe they are valuable, I think it is also useful to set up some Google Alerts. Here’s why…
Let’s face it. We all want to be celebrated every once in a while. Whether we want to admit it or not, it feels good to be recognized. After all, that’s why we celebrate birthdays. It’s the one day out of the year we can call our own. While we might not expect a celebration, it sure feels nice to get one.
We have all had this experience at one time or another – you’re at a restaurant and your meal isn’t quite right or a product you ordered is damaged. In these moments, business have the opportunity to make lemonade out of lemons. It’s these experiences that can determine whether or not a customer will be back.
