The Blue Kite Blog

10 Reasons Why Your Marketing Efforts Fail

By | February 23, 2015

Marketing can be incredibly powerful for businesses. When done right, marketing can boost awareness for your brand, position your company as the perfect solution for prospective customers and ultimately, drive leads and sales. But, the hard truth is that marketing doesn’t always work. Marketing is not a magic wand or silver... Read More »

How much should your business budget for marketing?

How Much Should Your Business Budget for Marketing?

By | February 04, 2015

One of the most common questions I get from companies is about marketing budget – especially from companies who have never spent a dime on marketing before. How much is enough? What should I spend on marketing to get the desired results?  If you’re looking for an easy answer, there... Read More »

How to Win the Battle for Attention with Ryan Hanley

How to Win the Battle for Attention with Ryan Hanley {Podcast}

By | January 29, 2015

One of the biggest challenges for today’s businesses is how to stand out in a digital marketplace that’s crowded and noisy. Not to mention, the landscape is constantly shifting. What worked a few years ago – or even a few months ago – might not work anymore. So, how to... Read More »

8 steps to successfully implement your marketing plan

8 Important Steps to Successfully Implement Your Marketing Plan

By | January 26, 2015

It’s a new year and if you’re like many companies, you’ve got a fresh new marketing plan to help you grow your business. However, for that marketing plan to work, it can’t sit in a drawer. You have to actually DO something with that strategy. That’s where implementation comes in.... Read More »

Most valuable social media lessons to drive success

6 Valuable Social Media Lessons to Help You Drive Success

By | January 21, 2015

When I talked to a social media class at Belmont last week, I shared my social media journey. It was fun to look back at where I started with social media and how it has helped me get to where I am today. Here is my story: I started actively... Read More »

Why Social Media Can't Fix Your Business Problems

Why Social Media Can’t Fix Your Business Problems

By | January 19, 2015

Last week, I talked to a class at Belmont University about my social media journey and the biggest lessons I’ve learned along the way. The best part of the class wasn’t my talk, but the wonderful thought-provoking questions from the students. One question, in particular, really stood out to me.... Read More »

Erik Qualman Discusses How Social Media is Changing

Erik Qualman Discusses How Social Media is Changing (And The One Thing That Hasn’t)

By | January 14, 2015

Whether or not you’ve heard of Erik Qualman, chances are good you’ve seen his incredibly popular Socialnomics videos. In these videos, Erik took complex world of social media and broke it down into a three-minute lesson that succinctly explained the power of this new medium. I know I’ve used Erik’s... Read More »

3 words to guide me in 2015

3 Guiding Principles for 2015

By | January 12, 2015

Happy 2015! I hope you had a wonderful holiday season and that your year is off to a great start! Unfortunately, this year has started a little slow for me. I’m a week behind with this since I spent the first week of the year with a sinus infection. But,... Read More »

Top Digital Marketing Blog Posts of 2014 - Blue Kite Marketing

Top 10 Digital Marketing Blog Posts of 2014

By | December 18, 2014

One of the things I love to do this time of year is take a look back at the work we’ve done – including the content we’ve published on this blog. What kind of content did you like most? Which posts were shared the most on social networks? Which got... Read More »

Top 20 Digital Marketing blogs of 2014

Top 20 Digital Marketing Blogs of 2014

By | December 15, 2014

On a fairly regular basis, I get asked about what digital marketing blogs I’m reading – by my team, colleagues, students and more. Although I’ve got roughly 100 blogs I’ve subscribed to via Feedly (and I read even more through Triberr, Twitter feeds and the like), I’ve got a handful... Read More »