The Blue Kite Blog

Essential Website Content Your Company Can’t Afford to Miss

By | November 14, 2013

How often have you visited a website and you can’t find key pieces of information or even what a company is about? Unfortunately, I see this all the time. Last week, I talked about the essential elements for building a great company website, which included everything from great design and... Read More »

10 Must-Have Components for a Great Company Website

By | November 06, 2013

I’ve been on a website kick lately. Maybe it’s because we’ve got a few redesign projects in the works (including our own site). Or, maybe it’s because I continually stumble upon companies without websites or sites that are done really poorly. As I’ve said before, a website is not a... Read More »

Checklist: 5 Things You Need Before Hiring a Digital Marketing Firm

By | November 04, 2013

A few weeks ago, I talked about the signs it might be time to hire a digital marketing firm. Although those signs ring true, that doesn’t mean that every company is ready for outside help. Understanding you need marketing help is certainly the first step in the process, but there... Read More »

One Simple Question to Help Measure Marketing Effectiveness

By | October 17, 2013

Return on investment and measurement are things we talk about a lot in the marketing world. And yet, it seems that businesses still struggle with determining the effectiveness of their marketing efforts. After all, marketing should help drive sales for your business. So, it helps to know if your marketing... Read More »

5 Reasons to Hire a Digital Marketing Agency

By | September 23, 2013

Companies today realize that digital marketing can no longer be ignored. But many business owners are unsure how to tackle it. Should they do it themselves? Hire an employee to handle it or get some outside help? As you begin to plan for 2014, you wonder if now might be... Read More »

Focus Your Marketing Efforts: Pick One Thing {Worksheet Included!}

By | August 29, 2013

For some, getting started can be the toughest thing to do – especially if you have limited time or budget to make the work happen.

Are You Guilty of Spray and Pray Social Media?

By | August 27, 2013

Lately, I’ve been bombarded with invites to connect on LinkedIn – many of which, come from people I don’t know. As growing numbers of people and businesses seeing more value in LinkedIn, people seem to be pouring more time into the social network. But, here’s the problem. Many people are... Read More »

When is the Best Time to Post on Social Media?

By | August 22, 2013

Last week, I was conducting a social media training session and was asked a question that I regularly receive – “when is the best time to post on social media?” I told him exactly what I’ve told plenty of others: There is not a universally perfect time to post on... Read More »

Could CRM Software Make Your Marketing More Effective?

By | August 15, 2013

Today, I bring you a guest post from Mike Spalding. In case you haven’t heard the expression before, CRM stands for Customer Relationship Management and CRM software is commonly used in larger businesses as a means of erm… managing customer relationships. But CRM software can be used very effectively by... Read More »

Hiring a Digital Marketing Agency? Build a Marketing Budget First

By | August 12, 2013

When talking to a prospect, one of the first questions I ask is “what is your marketing budget?” Oftentimes, this question is met with an uncomfortable pause. And, before you know it, the conversation quickly turns into a game of poker. Many times, businesses flinch because they don’t have a... Read More »