The Blue Kite Blog

A Tale of Two Cab Drivers

By | November 02, 2010

Last week, I traveled out of town for a conference. Due to the timing of my flights, I took a cab both to and from the airport. I had strikingly different experiences on each trip and I learned that even a cab ride can be extraordinary. Introducing cab driver number... Read More »

Building Your Brand: Choosing a Logo that Lasts

By | October 28, 2010

A large component of a branding is developing your corporate identity. A corporate identity, or logo, weaves together your business name and a graphic element to create a memorable visual cue for your business. Used consistently, logos help customers remember you when they need your product or service. Contrary to... Read More »

Is Groupon Good for Business?

By | October 25, 2010

Yesterday, my local paper ran several articles discussing whether using Groupon, the online group coupon service, is good for business. If you’re not familiar with Groupon, here’s out it works – Groupon sends out a daily email to its massive list touting a coupon for a local business, typically half... Read More »

In Business Today, the Sharers Win

By | October 22, 2010

This is a guest post I wrote for Bill Seaver‘s blog, Microexplosion. Bill is a social media consultant who I have the pleasure of knowing. He’s a great guy and has a smart blog. I encourage you to check it out. * * * In the business world, it’s not... Read More »

BarCamp Nashville Recap

By | October 19, 2010

On Saturday, I attended BarCamp Nashville, a free conference that brought together the best of Nashville’s digital and entrepreneurial communities. This was my first BarCamp, so I dove in headfirst and volunteered at the registration desk and even got roped into moderating a marketing panel at the last minute. Thanks... Read More »

Building Your Brand: 9 Steps for Naming Your Business

By | October 14, 2010

What’s in a name? A lot, actually.  A critical component of your brand, your business name offers the first impression of your company. It’s the first thing customers see when they visit your website and the first thing they hear when they call your office. As a result, start-ups should... Read More »

Serving up a scoop of free marketing advice

By | October 12, 2010

Who doesn’t like something for free? And not just some worthless trinket you get in a conference goodie bag. I’m talking about the really good stuff….like free ice cream. Although I’m not handing out free ice cream, I am giving away something almost as good – answers to your real... Read More »

Last weekend, I visited Milwaukee for my friend’s bachelorette party. I had never visited the city before and had no idea what to expect…except for beer and cheese. Although is much more to Milwaukee than those things, it did give me a frame of reference about what the city is... Read More »

Building Your Brand: What’s Your Message?

By | October 05, 2010

Developing a brand for your company can be one of the most exciting, yet challenging, aspects of starting a business. Because branding is the foundation of your business, it is important to invest the proper time and resources to get it right from the start. When people think of branding,... Read More »

Six Tips to Help You ‘Git-R-Done’

By | September 22, 2010

If you are familiar with Larry the Cable Guy, you have heard his famous catchphrase “Git-R-Done.” While Larry the Cable Guy likely uses the phrase to encourage someone to finish their beer, there is actually something of deeper value to the mantra. At the end of the day, good intentions do not get the job done. It only matters if you have the guts to pull the trigger and, well, just DO it.