The Blue Kite Blog

6 Top Reasons Your Guest Post Pitch is Getting Ignored

By | May 15, 2013

I’m a huge fan of guest blogging. It’s a great way to get in front of a new audience, establish authority for your brand and get some link juice to power your search engine rankings. As businesses have caught on to the power of guest blogging, publishers are receiving increased... Read More »

Planting the Right Seeds: What Farmers Can Teach You About Marketing

By | May 13, 2013

One thing that many people don’t know about me is that I grew up on a farm. By looking at me, I suppose I don’t strike people as a small town girl who grew up working with hogs and walking beans. But, it’s true. And, I have plenty to stories... Read More »

4 Key Steps for Small Businesses to Succeed with Social Media

By | May 08, 2013

A recent survey of small business owners shows that social media use is on the rise. According a report from Manta, 50 percent of small businesses are spending more time on social media than they did last year. Yet, that same survey revealed that 61 percent of small businesses owners... Read More »

The Secret to Attracting New Customers

By | May 06, 2013

A couple of weeks ago, I was visiting my eye doctor for a routine exam. When I was giving her my updated contact information, she asked about what kind of work I do. Once I told her, she asked this: “How do you get business?” It’s a question I often... Read More »

4 Critical Website Mistakes That Kill Your Business

By | May 01, 2013

When developing marketing plans for clients, an overhaul of their company website often tops the list of recommended tactics. Why? Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business. And no, I’m not just talking about aesthetics. There are... Read More »

Lessons in Perseverance

By | April 29, 2013

On Saturday, I ran my fifth half marathon. And, quite honestly, I wasn’t planning to write about it like I typically do. After all, what I can share about my experience that I haven’t already said before? What else could I possible learn? Apparently, way more than I thought. On... Read More »

Why Marketing Strategy Must Come Before Tactics

By | April 23, 2013

When companies call us for marketing help, they are often looking for assistance with tactical projects. For instance, they want us to build a website, develop an email marketing campaign or help them get started with social media. Although those tactics can be very beneficial to businesses, what many companies... Read More »

4 Remarkable Customer Service Stories You Don’t Want to Miss

4 Remarkable Customer Service Stories You Don’t Want to Miss

By | April 18, 2013

As a marketer, it’s my job to spread the word about a company’s products or services and find ways to bring more money in the door. Oftentimes, that means focusing on how to retain the customers that you already have. After all, in many industries, it is far more expensive... Read More »

Keep on Running: Responding in the Wake of Tragedy

By | April 16, 2013

I’m typically not one to comment here on the blog in the aftermath of a tragedy. There seems to be no words that are adequate to compensate for the loss. And, as someone who writes marketing tips for businesses, it’s hard to come up with something that seems appropriate for... Read More »

3 Skills You Must Master if You Want a Career in Social Media Marketing

By | April 10, 2013

During the past few months, I’ve had a number of students ask me about what it takes to have a career in social media marketing. This came up again last week when I was speaking at the Social Slam conference in Knoxville. So, I thought it was high time I... Read More »