As I was getting my haircut a couple of weeks ago, my fabulous stylist was telling me about the exciting things going on with his business. First, he’s going to an amazing conference where he and a select few stylists will be setting the trends for fall (so cool!). And,... Read More »
Earlier this week, I talked about the reasons businesses shouldn’t replicate their competitor’s marketing efforts. While that’s certainly problematic, there’s often a bigger underlying issue – they don’t know how to differentiate their business. Far too often, companies see the success of their competitors and want to copy it. Remember when... Read More »
The other day, I was talking to a client and she was lamenting how there is a lot of “keeping up with the Joneses” in her industry. In other words, her company often looks to the marketing efforts of their competition and makes sure they are doing the same things.... Read More »
Last week, the University of Florida announced that it’s now offering an 18-month Master’s Degree Program in social media. This announcement is just the latest in the trend of colleges adding degree programs related to social media. I can see why colleges are adding social media to their curriculum, but... Read More »
When a company wants to hire a marketing firm or PR agency, traditionally, the process works something like this: Company decides they want to hire an agency to help them with digital marketing. Company asks agencies to write a proposal outlining their marketing recommendations & provide pricing to implement the... Read More »
As I was reviewing email marketing reports for a client, I looked into how the client’s numbers stacked up to others in their industry. MailChimp, the provider I typically use for my clients, analyzed more than 60,000 of their email campaigns and shared industry benchmarks for open rates, click rates... Read More »
When it comes to employee social media use at the workplace, the tendency is for companies to build restrictive usage policies to prevent mishaps. Although social media policies are incredibly important, many of them are built to limit or prevent employees from using social media instead of empowering them to... Read More »
If you’ve been reading the blog for a while, you know that a little more than one year ago, I took the flying leap into full-time entrepreneurship. I quit my job, waved goodbye to “the man,” and ventured out on my own to build Blue Kite Marketing. That first day of freedom... Read More »
A couple of years ago, Harry Meyer, the beloved mechanic in my tiny hometown experienced a crisis in his business. Someone had reported Harry to the EPA for the large stacks of tractor tires lined up near his gas station and shop. Apparently, he was not following the regulations for... Read More »
When it comes to digital marketing, businesses are typically eager to get started with social media, digital advertising and other online marketing tactics. But before we can dive into any of that, we often need to take a step back and look at ways to optimize and improve the company’s... Read More »