The Blue Kite Blog

7 Valuable Lessons from Three Years of Blogging

By | September 16, 2013

Three years ago today I officially launched Blue Kite Marketing. Although I had been building the foundation for my business months prior to this date, three years ago today marked the launch of the website and this very blog. Although I’m still working to grow and improve my blog, I’ve... Read More »

Focus Your Marketing Efforts: Pick One Thing {Worksheet Included!}

By | August 29, 2013

For some, getting started can be the toughest thing to do – especially if you have limited time or budget to make the work happen.

Are You Guilty of Spray and Pray Social Media?

By | August 27, 2013

Lately, I’ve been bombarded with invites to connect on LinkedIn – many of which, come from people I don’t know. As growing numbers of people and businesses seeing more value in LinkedIn, people seem to be pouring more time into the social network. But, here’s the problem. Many people are... Read More »

When is the Best Time to Post on Social Media?

By | August 22, 2013

Last week, I was conducting a social media training session and was asked a question that I regularly receive – “when is the best time to post on social media?” I told him exactly what I’ve told plenty of others: There is not a universally perfect time to post on... Read More »

Hiring a Digital Marketing Agency? Build a Marketing Budget First

By | August 12, 2013

When talking to a prospect, one of the first questions I ask is “what is your marketing budget?” Oftentimes, this question is met with an uncomfortable pause. And, before you know it, the conversation quickly turns into a game of poker. Many times, businesses flinch because they don’t have a... Read More »

Building a Company Website: Which Option is Right for You?

By | August 07, 2013

As I said in my blog post earlier this week, a company website is no longer option in today’s digital world. Although you might agree with this notion, building a website is easier said than done. If your company still doesn’t have a website, you might be overwhelmed by the... Read More »

Don’t Have a Company Website? 7 Reasons Why You Must Have One

By | August 05, 2013

Newsflash: You need a company website. If you don’t have one, it’s high time you start building one. NOW. I realize that it’s 2013 and this advice may sound like old news. And, it is. But, it’s amazing to me how often I discover businesses without a website. It used... Read More »

Should You Outsource Content Marketing?

By | July 30, 2013

Recently, I was talking to a client about their blogging efforts. Their team had been blogging for several months, but as time went on, their blogging has fizzled out as they have gone from a few posts a month to one every several weeks. This is a common scenario. Oftentimes,... Read More »

What LetterLogic Can Teach You About Company Culture & Differentiation

By | July 25, 2013

Earlier this week, I had the pleasure of hearing Sherry Deutschmann, CEO of LetterLogic, speak at the Entrepreneur Center’s monthly coffee series. She shared the story of how she started her business, a lettershop company that prints and mails statements and invoices for companies. For seven years, Sherry worked for... Read More »

16 Ways to Capture Email Addresses for Your Email Marketing List

By | July 18, 2013

Earlier this week, I shared some ways to use email marketing in your business. However, those tips will do you little good if you don’t have an email list. As your building ideas for your email marketing efforts, you should begin capturing email addresses so you have an audience to... Read More »