How to Take Your Website from Average to Awesome

As a small business owner, you are likely familiar with the phrase “the cobbler’s kids have no shoes,” right? Unfortunately, we are so worried about running our businesses that we forget to focus on building our businesses.

As a business owner today, you can’t afford to let your children go shoeless — especially when it comes to your website. After all, your website is where many people will get their first impression of your business.
Take a look at your website. What does it say about your business? And, is it producing the results you’d like for your business?

Chances are, you know there is room for improvement. But, maybe you don’t know where to start. Or perhaps, you’re afraid your site needs a complete overhaul, but you don’t have the time or money to invest in that.

We’ve been there.

But, what if you were given a roadmap with the directions you need to make your website remarkable? What if you knew that making some simple changes could dramatically enhance your website’s performance?

You would jump at the chance, right?

Well, you’re in luck. We’re excited to announce a new website critique service that does just that.

With this service, we take a critical look at your website and tell you what’s working on the site and where it falls short. We’ll give you detailed feedback about your site that you can implement right away.

Sound good? Check it out here.

Get the Good Stuff – For Free

And because we really want to help people improve their websites this year (and because we love giving away free stuff), we’re going to give one lucky reader of this blog a FREE website critique!

To enter to get the goods, here’s what you need to do:

  1. Comment on this post and tell us what you want your website to achieve and why you’d like a website critique.
  2. Share this post on Twitter or Facebook.

The contest will close at midnight on Friday, February 11. We’ll select one winner and notify the person directly and also post the winner’s name in the comments on the blog.

So, take it away! What do you want to get from your website this year? Let us know in the comments!

P.S. Be sure to come back to the blog tomorrow to check out our first public website critique. You don’t want to miss it!

Image credit: Moonlightbulb

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Laura Click

Laura Click

Laura Click is brand strategist, speaker, podcaster and the founder of Blue Kite. Learn more about Laura and her work at Blue Kite.

11 replies on “How to Take Your Website from Average to Awesome”

My new website is for my book that is coming out this spring. It’s called The Invisible Office and I wrote it (the book) to help small business owners take their solo or basic operations into a stronger structure based expanding their business using contractor skills (or employees if they wish). The project has taken on a life of it’s own. I’ve done a number of interviews and online access to worksheets, spreadsheets, videos, and interview recordings are included with purchase of the book.

I really want the website to live up to the potential of the book. This website is pretty fresh and I’m actually working on getting the content up this week. My plan is to blog several times a week with relevant content related to the book, small businesses, etc.

Hi Erica – Thanks for stopping by and telling me about your new endeavor! I didn’t know you were writing a book. How exciting! Is it an ebook? How are you publishing it? I’d be interested to hear more about it. Good luck with the launch!

Hey Laura,

No this is actually going to be a hardcover book (plus a Kindle copy). I’ll probably offer an ebook copy with the hardback since the purchaser gets online access to all the worksheets and interviewers anyway.

I’m self publishing it first, with the help of my book coach, Kristen Eckstein. It’s an imprint, print on-demand publisher, not a vanity publisher. I have 2 potential publishers looking to pick it up after we have a hard copy to show them. 🙂

My goal for this year is to dramatically increase memberships to The Business and Learning Campus. Membership enrollment is good, but not where I believe it can be. Would love an extra set of eyes (that’s not so emotionally attached to the business) to provide me with sound judgment.

Thank you for this opportunity!

Hi Kelli – A great goal. And yes, a fresh set of eyes is incredibly useful. We tend to see what we WANT visitors to see instead of what they actually see.

I’d love to hear about your business – tell us what you do!

Thank you, Laura, for the opportunity to share what my business is all about. I am a Business & Career Coach, better known as The Unconventional Biz Coach by my clients.

My company, Business and Learning, is where I conduct group coaching, on-demand training and support for work-at-home professionals. This is done by weekly power calls (mini laser coaching calls), monthly mastermind calls, accountability calls, a library of resources, and a community center (forum) to create & build relationships with other work-at-home professionals. It’s a great community of business owners. My desire is to impact them in such a way that will grow their businesses, increase their income, and offer more free time to spend with their family.

I hope this answers your question about my business(es).

Thanks again!

We’re preparing for a new album release, and want to re-orient our site around our music, lyrics, and adventures. We want to give visitors something they can immediately dig into, to decide whether or not this is for them. What we’ve done lately is focus on a blog format, but we’ve got all kinds of opinions going around, and what we’ve ended up with is a mixup of all of them.

What an exciting time for you – congrats on the upcoming album!

You’re right – design by committee can be hard. Oftentimes, the original intent can get lost and muddied when you try to mash together several different opinions. You’re right to seek an outside opinion to get a fresh perspective!

Our website is the first website of its kind that focuses on the growth of women who play golf and provide them with a great website for their golf travel and leisure needs. Our goal is to be the best resource for women who travel in small and large groups to play golf, spa, relax, learn and shop while traveling with their girlfriends. We hope that you love our website and see the value in what we are doing.


Hello everyone! Thank you so much for taking the time to comment and spread the word about our new service. We really appreciate it.

We really want to help you get more out of your website this year, so EACH Of you will get your very own website critique! CONGRATS! I will be sending each of you an email shortly with the details.

Thanks and here’s to your website success in 2011!

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