The Blue Kite Blog

13 Tips for Getting Started with Social Media

By | April 08, 2013

This past weekend, I attended Social Slam for the third straight year. This year was extra special because I had the distinct honor of joining the stage as a speaker! I was thrilled to participate in a panel discussion with Chris Craft, Kerry Gorgone and Valentina Escobar-Gonzalez about getting started... Read More »

Brands Beware: The Problem With Content Mills & Cheap Outsourced Content

By | April 02, 2013

Now that businesses are starting to see the value in content marketing, we’ve entered a veritable content arms race where companies feel pressured to create more and more content. The problem is that many businesses are scrambling trying to figure out how to produce all of this content for the... Read More »

7 Simple Ways to Improve Your Website Today

By | March 28, 2013

In today’s world, just having a website won’t cut it. Your website has to be worthy of attracting eyeballs and holding people’s attention. That’s a pretty tall order – especially if your website is littered with glaring problems. Earlier this week, I wrote a guest post for Spin Sucks about... Read More »

9 Ways to Clean Up Your Blog

By | March 25, 2013

Now that Spring is here (though, it doesn’t feel like it in Nashville), it’s time to dust off the cobwebs and engage in some spring cleaning for your marketing efforts. Last week, I offered up a spring cleaning checklist for your social media efforts. Today, we’re going to talk about... Read More »

The Complete Social Media Spring Cleaning Checklist

By | March 20, 2013

Today is the first day of spring! Hooray! I’m very excited about the longer days and warmer weather just around the corner. But, with the arrival of spring, it means it’s also time to do some serious cleanup work. (And no, I’m not just talking about your office). If it’s... Read More »

Why You Must Tie Social Media Measurement to Business Goals

By | March 18, 2013

One of the biggest problems I see with social media is that businesses expect it solve all of their marketing problems. But, unfortunately, social media is not a silver bullet. Social media needs to be integrated into your overall marketing efforts and align with company goals to be effective. A... Read More »

6 Low-Cost Tools to Schedule Social Media Posts

By | March 13, 2013

Let’s be honest. Social media can be a time consuming endeavor. It can easily eat up your whole day if you let it. But, you’ve got a business to run and you don’t have time to remember to sporadically send tweets or Facebook posts throughout the day. I hear you.... Read More »

Answer These 6 Questions to Evaluate Social Media Channels for Your Business

By | March 11, 2013

In today’s social media world, we now have more choices and channels to choose from than ever before. Now instead of simply focusing on the big three social networks – Facebook, Twitter and LinkedIn – there are now dozens of new social media channels where you could spend your time. This year,... Read More »

One Social Media Conference You Don’t Want to Miss

By | March 05, 2013

On April 4-5, I’ll be attending Social Slam, a digital media conference in Knoxville, Tenn., started by my friend and trusted colleague, Mark Schaefer. This is the third year for the event and I’ve not missed one yet. And, this year is extra special because I’ll be joining the stage!... Read More »

Why Email Autoresponders are Essential for Content Marketing

By | February 28, 2013

Let’s face it. Email marketing is not sexy. Because email has been around for so long, it’s an old-school marketing tactic that we tend to push to the back burner. In the marketing world, it’s far more exciting to talk about the latest social network or blogging tips that will... Read More »