Category Archives: Marketing

Why the ALS Ice Bucket Challenge Is Brilliant Marketing

By now, you’ve likely seen the ALS Ice Bucket Challenge in your news feed on Facebook or Twitter. But, in case you’ve missed it, here’s the gist: Film a video of yourself getting doused with a bucket of ice water. … Continue reading

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How to Build an Integrated Marketing Plan

When companies call us for marketing help, typically they have one particular issue or pain point. Maybe they need a new website or collateral materials. Or, perhaps they want to get started with blogging and content marketing. Or, they’re looking … Continue reading

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6 Do’s and Don’ts of Reddit for Marketers

What if I told you there was a thriving social community on the web that had more than 114 million unique users last month? What if I told you that this community is made up of highly engaged young users … Continue reading

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Why You Might Not Need a Website After All

During the past several weeks, my husband and I have been in the process of selling our house and buying a new one. Thanks to help from our amazing Realtor, we opted to buy a new construction home from a … Continue reading

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5 Tips to Avoid Getting Ripped Off by Digital Marketing Scams

A client recently asked me to talk to a sales representative with an “all-in-one” local marketing service. The company promised a lot – they build you a website, get you on the first page of search engines, automate your social … Continue reading

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Brand Strategy: Build Your Brand Before Your Marketing

“I need a new website.” It’s a common request in today’s web-centric world. Companies today recognize the value of building or updating their website to better market their brand. Although many companies need to focus on updating their web presence, … Continue reading

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Everything is Marketing: Why Your Employees Should Think Like Marketers

Several weeks ago, a client confessed to me the only marketing their company used to do was run an advertisement in the paper and then they would check “marketing” off their to-do list. Sadly, many companies think this way. They … Continue reading

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Marketing Your Business: Are You Fishing in the Right Pond?

A couple of weeks ago, I was in a meeting with a group of entrepreneurs and business leaders. One of the entrepreneurs owns a creative shop that designs illustrations for the publishing industry. This business owner lamented that publishing is … Continue reading

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12 Presentation Tips That Will Help You Wow Your Audience

Speaking to targeted groups is a great way to build awareness, showcase thought leadership and get in front of potential clients and customers. However, speaking only works well if you know how to deliver a powerful and engaging presentation. Earlier … Continue reading

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