Category Archives: Marketing

5 Tips to Avoid Getting Ripped Off by Digital Marketing Scams

A client recently asked me to talk to a sales representative with an “all-in-one” local marketing service. The company promised a lot – they build you a website, get you on the first page of search engines, automate your social … Continue reading

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Brand Strategy: Build Your Brand Before Your Marketing

“I need a new website.” It’s a common request in today’s web-centric world. Companies today recognize the value of building or updating their website to better market their brand. Although many companies need to focus on updating their web presence, … Continue reading

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Everything is Marketing: Why Your Employees Should Think Like Marketers

Several weeks ago, a client confessed to me the only marketing their company used to do was run an advertisement in the paper and then they would check “marketing” off their to-do list. Sadly, many companies think this way. They … Continue reading

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Marketing Your Business: Are You Fishing in the Right Pond?

A couple of weeks ago, I was in a meeting with a group of entrepreneurs and business leaders. One of the entrepreneurs owns a creative shop that designs illustrations for the publishing industry. This business owner lamented that publishing is … Continue reading

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12 Presentation Tips That Will Help You Wow Your Audience

Speaking to targeted groups is a great way to build awareness, showcase thought leadership and get in front of potential clients and customers. However, speaking only works well if you know how to deliver a powerful and engaging presentation. Earlier … Continue reading

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How to Encourage Your Team to Blog

If you are leading the content marketing efforts for your team, chances are good you’ve encountered a common frustration – getting your team to blog. You’re constantly pleading for blog posts, but no one wants to chip in and help … Continue reading

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Are You Delivering on Your Brand Promise?

I’m not a regular Publix shopper. But last week, I needed to pick up a birthday cake and Publix was the closest option. Not to mention, they have an excellent bakery. The friend we were celebrating likes strawberry cake with … Continue reading

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Need More Customers? Focus on What Works

A couple of weeks ago, I was talking to a prospect about marketing for her local eatery. She had previously spent money on advertising with little success and was considering spending more time and money on social media. Like many … Continue reading

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14 Simple Ways to Show Customers the Love

In case you’ve missed the incessant jewelry commercials or red and pink candy aisle at the grocery store, Friday is Valentine’s Day. But this holiday is not just a time to send your friends and loved ones some candy and … Continue reading

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