Category Archives: Marketing

12 Presentation Tips That Will Help You Wow Your Audience

Speaking to targeted groups is a great way to build awareness, showcase thought leadership and get in front of potential clients and customers. However, speaking only works well if you know how to deliver a powerful and engaging presentation. Earlier … Continue reading

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How to Encourage Your Team to Blog

If you are leading the content marketing efforts for your team, chances are good you’ve encountered a common frustration – getting your team to blog. You’re constantly pleading for blog posts, but no one wants to chip in and help … Continue reading

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Are You Delivering on Your Brand Promise?

I’m not a regular Publix shopper. But last week, I needed to pick up a birthday cake and Publix was the closest option. Not to mention, they have an excellent bakery. The friend we were celebrating likes strawberry cake with … Continue reading

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Need More Customers? Focus on What Works

A couple of weeks ago, I was talking to a prospect about marketing for her local eatery. She had previously spent money on advertising with little success and was considering spending more time and money on social media. Like many … Continue reading

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14 Simple Ways to Show Customers the Love

In case you’ve missed the incessant jewelry commercials or red and pink candy aisle at the grocery store, Friday is Valentine’s Day. But this holiday is not just a time to send your friends and loved ones some candy and … Continue reading

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7 Steps to Dominate Search Results for Your Brand

Last week, I received a Google alert for my name. It turns out, I share a name with a convicted robber in Virginia who was just sentenced to 10 years in prison. Clearly, that wasn’t me. Although my friends and … Continue reading

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Why Google’s Stance on Guest Blogging is Actually a Good Thing

If you’re in the digital marketing space, you’ve likely heard the hullabaloo about the changes coming to Google that will affect guest blogging. Matt Cutts, head of Google’s webspam team, said this on his blog last week: “Okay, I’m calling … Continue reading

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What We Can Learn About Branding from Richard Sherman

If you watched Sunday’s football game between the 49ers and Seahawks, you likely saw the game-winning play where Seahawks cornerback Richard Sherman deflects a pass to the end zone to 49ers receiver Michael Crabtree. The play thwarted the 49ers attempt … Continue reading

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Get Noticed: 6 Ways to Create Content That Stands Out

Ever feel overwhelmed by all of the content available to you? The relentless stream of status updates and blog posts can be daunting. It’s not surprising that we feel this way. After all, there are more than 2 million blog posts … Continue reading

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Native Advertising: Brave New Marketing Channel or Destroyer of Journalism?

My prediction for the marketing buzzword of the year? Native advertising. Although this trend has been bubbling to the surface for the past couple of years, I believe 2014 is when this trend really takes off. Why? Just last week, … Continue reading

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