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Category Archives: Marketing
Planting the Right Seeds: What Farmers Can Teach You About Marketing
One thing that many people don’t know about me is that I grew up on a farm. By looking at me, I suppose I don’t strike people as a small town girl who grew up working with hogs and walking … Continue reading
Tagged business, farmers, marketing lessons
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Using Market Research Develop a Strong Brand Strategy
Today, I bring you a guest post from Ray Nelson. * * * Conducting proper market research is vital to optimizing your company’s marketing strategy. By conducting marketing research, you can ensure that your marketing campaigns are placing your brand … Continue reading
4 Key Steps for Small Businesses to Succeed with Social Media
A recent survey of small business owners shows that social media use is on the rise. According a report from Manta, 50 percent of small businesses are spending more time on social media than they did last year. Yet, that … Continue reading
The Secret to Attracting New Customers
A couple of weeks ago, I was visiting my eye doctor for a routine exam. When I was giving her my updated contact information, she asked about what kind of work I do. Once I told her, she asked this: … Continue reading
4 Critical Website Mistakes That Kill Your Business
When developing marketing plans for clients, an overhaul of their company website often tops the list of recommended tactics. Why? Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business. … Continue reading
Why Marketing Strategy Must Come Before Tactics
When companies call us for marketing help, they are often looking for assistance with tactical projects. For instance, they want us to build a website, develop an email marketing campaign or help them get started with social media. Although those … Continue reading
4 Remarkable Customer Service Stories You Don’t Want to Miss
As a marketer, it’s my job to spread the word about a company’s products or services and find ways to bring more money in the door. Oftentimes, that means focusing on how to retain the customers that you already have. … Continue reading
3 Skills You Must Master if You Want a Career in Social Media Marketing
During the past few months, I’ve had a number of students ask me about what it takes to have a career in social media marketing. This came up again last week when I was speaking at the Social Slam conference … Continue reading
7 Simple Ways to Improve Your Website Today
In today’s world, just having a website won’t cut it. Your website has to be worthy of attracting eyeballs and holding people’s attention. That’s a pretty tall order – especially if your website is littered with glaring problems. Earlier this … Continue reading
The Complete Social Media Spring Cleaning Checklist
Today is the first day of spring! Hooray! I’m very excited about the longer days and warmer weather just around the corner. But, with the arrival of spring, it means it’s also time to do some serious cleanup work. (And … Continue reading
