I’m a huge fan of guest blogging. It’s a great way to get in front of a new audience, establish authority for your brand and get some link juice to power your search engine rankings. As businesses have caught on … Continue reading
One thing that many people don’t know about me is that I grew up on a farm. By looking at me, I suppose I don’t strike people as a small town girl who grew up working with hogs and walking … Continue reading
Today, I bring you a guest post from Ray Nelson. * * * Conducting proper market research is vital to optimizing your company’s marketing strategy. By conducting marketing research, you can ensure that your marketing campaigns are placing your brand … Continue reading
A recent survey of small business owners shows that social media use is on the rise. According a report from Manta, 50 percent of small businesses are spending more time on social media than they did last year. Yet, that … Continue reading
A couple of weeks ago, I was visiting my eye doctor for a routine exam. When I was giving her my updated contact information, she asked about what kind of work I do. Once I told her, she asked this: … Continue reading
When developing marketing plans for clients, an overhaul of their company website often tops the list of recommended tactics. Why? Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business. … Continue reading
On Saturday, I ran my fifth half marathon. And, quite honestly, I wasn’t planning to write about it like I typically do. After all, what I can share about my experience that I haven’t already said before? What else could … Continue reading
When companies call us for marketing help, they are often looking for assistance with tactical projects. For instance, they want us to build a website, develop an email marketing campaign or help them get started with social media. Although those … Continue reading
As a marketer, it’s my job to spread the word about a company’s products or services and find ways to bring more money in the door. Oftentimes, that means focusing on how to retain the customers that you already have. … Continue reading
I’m typically not one to comment here on the blog in the aftermath of a tragedy. There seems to be no words that are adequate to compensate for the loss. And, as someone who writes marketing tips for businesses, it’s … Continue reading