The Blue Kite Blog
Marketers, entrepreneurs and business owners have a tough gig today. You’re on the line each and every day to find ways to promote your business […]
Marketing measurement is one of the things that businesses struggle with most. Everyone wants to see results, but measuring the right things can be tricky. […]
Start with goals. Determine the activities that will help you achieve your goal and then measure against that.
If you’re going to invest the time and money in content marketing, you’d better make sure it’s actually supporting your sales team and driving revenue for your business. Not sure how to do that? Here are a few ways that content marketing can support the efforts of your sales team and ultimately, drive more business for your company.