When it comes to digital marketing, businesses are typically eager to get started with social media, digital advertising and other online marketing tactics. But before we can dive into any of that, we often need to take a step back … Continue reading
I’m a huge fan of guest blogging. It’s a great way to get in front of a new audience, establish authority for your brand and get some link juice to power your search engine rankings. As businesses have caught on … Continue reading
One thing that many people don’t know about me is that I grew up on a farm. By looking at me, I suppose I don’t strike people as a small town girl who grew up working with hogs and walking … Continue reading
Today, I bring you a guest post from Ray Nelson. * * * Conducting proper market research is vital to optimizing your company’s marketing strategy. By conducting marketing research, you can ensure that your marketing campaigns are placing your brand … Continue reading
A recent survey of small business owners shows that social media use is on the rise. According a report from Manta, 50 percent of small businesses are spending more time on social media than they did last year. Yet, that … Continue reading
A couple of weeks ago, I was visiting my eye doctor for a routine exam. When I was giving her my updated contact information, she asked about what kind of work I do. Once I told her, she asked this: … Continue reading
When developing marketing plans for clients, an overhaul of their company website often tops the list of recommended tactics. Why? Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business. … Continue reading
On Saturday, I ran my fifth half marathon. And, quite honestly, I wasn’t planning to write about it like I typically do. After all, what I can share about my experience that I haven’t already said before? What else could … Continue reading
When companies call us for marketing help, they are often looking for assistance with tactical projects. For instance, they want us to build a website, develop an email marketing campaign or help them get started with social media. Although those … Continue reading
As a marketer, it’s my job to spread the word about a company’s products or services and find ways to bring more money in the door. Oftentimes, that means focusing on how to retain the customers that you already have. … Continue reading