How to Win with Social Media by Running Your Own Race

I am excited to announce that I am now a contributer to The Social CMO blog! As part of The Social CMO crew, I have contributed to the book the team is writing and I will regularly post on the blog. I’m honored to be included with a group of such smart, respected people in the world of social media and marketing. If you don’t already read The Social CMO blog, I highly recommend you check it out!

This is the second post that ran on The Social CMO blog. You can check out my first post here. Enjoy!

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In September, I ran my second half marathon with my friend, Kyla. As we trained for the race, it became clear that Kyla was a bit faster than me. And, on race day, she decided to run ahead of me about half-way through the race.

Although it was incredibly lonely to run the last seven miles by myself, I knew it was the right thing to do for Kyla, and for me. She had to run her own race, and so did I. And, in the end, we both accomplished personal records.

In life, and in business, it’s way too easy to worry about keeping up with the infamous Jones’. You know the ones…they have the fancy car, the perfect house and the incredibly gorgeous children. In business, the Jones’ are the ones who seem to have endless amounts of success, seemingly without any effort.

Social media has made it so much easier to keep up with the Jones’. Now, we can see people’s social media efforts in full display. We see how the business down the street uses Facebook, Twitter or LinkedIn and we constantly read stories about how businesses are using the latest tool, network or gadget.

To continue reading, you can check out the full post on The Social CMO blog.

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Laura Click

Laura Click

Laura Click is brand strategist, speaker, podcaster and the founder of Blue Kite. Learn more about Laura and her work at Blue Kite.

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