For the past couple of years, it seems that summertime breeds talk about social media fatigue.
You know the feeling — you’re stuck in the office while your friends are frolicking on the beach somewhere. Focusing on your social media efforts — or work in general — can be difficult when you’d rather be outdoors.
Or, sometimes we just get burned out on the hustle and bustle of the social web. I know I do.
If this sounds like you, here are some remedies to help you overcome social media fatigue and get you out of your rut:
- Find new people to follow. My friend, Joel Widmer, says he regularly changes out his lists in Twitter so he doesn’t get stuck in a rut of only following the same people. This is smart advice — whether you’re suffering from burnout or not.
- Find new blogs to read.
If you’ve been reading the same blogs for a long time, it might help to switch up your blog subscriptions too. If you’re looking for new voices, here are some tools and resources to help you find new content
- Spend time in different places. If Twitter is your go-to social network, maybe you should focus more time on LinkedIn or Facebook. Switching up your focus could help you get a fresh perspective.
- Test a new network. Been meaning to give Pinterest or Google Plus a try? Maybe now is the time to do it. Starting something new can help reenergize your efforts and give you the opportunity to test a new tactic.
- Pull back on your blogging schedule. Although I’m a big fan of posting regularly on your blog, summer can be a good time to pull back on your blog post schedule. For instance, Copyblogger trims typically trims its schedule in the summer so they can focus on other projects. If they can do it, so can you.
- Invite guest bloggers. If you need a break in your editorial calendar, recruit some guest bloggers to take up the slack so you can take a few days off. You’ll find that guest writers will bring a new audience to your blog and it will give you a chance to recharge. (If you want to guest blog on this blog, you can check out our guest post guidelines here.)
- Use archived content. While Michael Hyatt was on vacation, he re-posted his most popular content on his blog. This is a great way to re-purpose your content and highlight popular content your audience may have missed.
- Take a mini break. Just because you’re not going on vacation doesn’t mean you can’t take a few days away from your social media efforts. If you do that, I recommend leaving a note on your social profiles letting folks know that you’re taking a few days off and won’t be responding right away.
- Go unplugged. In today’s fast moving world, it seems we’re constantly staring at our computer screen or smart phone. But, it’s really okay to be uplugged every once and awhile. In fact, it’s good for us. Go outside. Hang with your friends and family. Heck, you can even leave your phone at home. When you do that, you might find new inspiration for your efforts or just allow yourself to be more refreshed.
Are you suffering from social media fatigue? What helps you overcome it?
Image credit: Tabako the Jaguar