Should Your Business Avoid Social Media? {Podcast}

Despite running a digital marketing agency that actively encourages companies
 to use social media, I still believe there are times that it doesn’t make sense for businesses to use social media.

The harsh reality is that not every business is a fit for social.

So, how do you know if social media makes sense for your business? Is social media ever a bad idea?

That’s what Stan and I discuss on this week’s episode of the Pushing Social Podcast. Here are some of the topics we cover:

• Can companies today get away with avoiding social media altogether?
• Which industries (if any) should steer clear of social media.
• The characteristics of businesses that aren’t a fit for social media.
• Are there any social media platforms that are absolute must-haves for businesses?
• Does selling work on social media or blogs?
• Is content marketing necessary for a successful social media effort?
• The one
   instance where a blog isn’t a good idea for businesses.

Quick Tips

Each week, Stan and I also offer up a tactic or tip that you can implement today. Here’s what we talked about this week:

• Laura’s Tip: CoSchedule, an editorial planner for WordPress. Read my full review here.
• Stan’s tip: Zirtual, a virtual executive assistant service.

Social Media Shout Out

We also LOVE shining a light on people who are doing great work in the world that you might not already know about. Here are our shout outs for this week:

Laura’s Shout Out – Omaze

Omaze is an organization that offers raffles for once-in-a-lifetime opportunities to benefit charities. For instance, right now you could enter to be interviewed by Jon Stewart of The Daily Show! And, the money donated benefits The Mission Continues, an organization that helps veterans adjust to life at home. Follow Omaze at @omaze.

Stan’s Shout Out – The Global Learning Initiative Indiegogo

Shockingly, 250 million kids can’t read, write or do simple arithmetic. This project is giving a $15 million reward to the team that can build software that can teach literacy and numeracy without needing a teacher. Accomplishing this will change the world.

Ready to Give it a Listen?
 

We had a great discussion — you don’t want to miss it!

You can download this week’s episode right here.

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Also, I encourage you to subscribe to the Podcast so you’ll never miss another fun and informative show like this one.

Here’s where you can find us:

• Subscribe via iTunes
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Let Us Know What You Think!
 

If you like what you hear, we’d love for you to leave us a review — we’re eager to get your feedback. You never know — your review might just appear on our next episode!

Also, we encourage you to join the conversation about the Pushing Social Podcast by using the hashtag, #PSPodcast. Share your comments or ask us a question — we’re ready to talk to you!

Thanks again for your support of the show! Stan and I appreciate YOU!