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A few months ago, I had the
pleasure of meeting Mark
Schaefer for lunch at popular Nashville spot called Urban Flats.
At the end of our meal, we were impressed to receive a card promoting the restaurant’s Twitter and Facebook profiles with our checks. Certainly, this was a great way to
invite customers to connect with the restaurant online.
Recently, I visited Urban Flats again and received the same social media promo card. I decided to
tweet about the great meal I had there with a friend. As a social media enthusiast, I was hoping to hear back from the restaurant. But, instead of a tweet, I heard crickets chirping.
A couple of days later, I checked out the restaurant’s
twitter page and found they hadn’t updated it in months. What a shame. It’s like sending out invitations to a party at your house, but you’re not home when people show up.
The Urban Flats Twitter page is a prime example of a social media ghost town, and I’m quite confident this isn’t the only of its kind on the web. In fact, I think this is scenario is becoming more common as statistics show that only
21 percent of Twitter users are active on the site.
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