It’s no secret that writing a guest post for another blog is a great way to get noticed and expand the reach of your brand.
But, as guest posting becomes more popular, the quality of submissions seem to be spiraling down the toilet.
The posts are poorly written. Or, the requester doesn’t have a good grasp of the blog’s audience.
The good news is that you can greatly increase your chances of getting your guest post published, if you take the time to follow a few best practices that will help you stand out from the crowd:
1. Find the right blogs.
But, does guest posting on any of those sites make sense for your business?
If you’re a Realtor in Savannah, for example, getting a post on Copyblogger isn’t going to do a hill of beans for you.
It’s more important to find a popular blogs in your community or industry. Or, better yet, find blogs that complement your niche.
For instance, that Realtor might want to guest post on a blog about financial planning (i.e. 5 Things to Consider When Saving for Buying a House) or interior decorating (How to Decorate Your House to Sell) or parent’s magazines (Discovering the Neighborhoods with the Best Schools).
The point is you need to think about what kind of readers you want to attract. Then, you can use free tools like Google blog search or Alltop to help you find the right blogs. There are also some paid tools you can consider.
2. Do your homework.
Once you find the blogs or publications you want to pitch, take the time to actually read the blog. Get a feel for their topics, tone and voice.
Then, look for holes in their content that you can fill. See where your perspective can add to their blog.
And don’t forget to pay attention to the comment section. Doing this helps you better understand the blogger’s audience and how you can best craft a message that will resonate with them.
3. Show up and connect.
I am 10 times more likely to accept a guest post from someone who has taken the time to develop a relationship with me.
These folks are the ones who show up and leave thought-provoking comments on my blog. They strike up a conversation with me on social networks. And, they happily share my content with others.
If you do these things, you’re on my radar and I’ll pay attention when you ask to guest post. This is true for most bloggers out there.
4. Write your best stuff.
Every blog is looking for good, quality content. If you bring your A-game, your chances of getting published increase exponentially.
This means don’t pitch recycled content from your blog (or others). Write something new that’s catered to THEIR blog and THEIR audience.
And, by all means, edit and proofread your submission. The blogger should not have to comb through your post and correct grammar or clunky writing.
5. Make it easy on the blogger.
Bloggers are incredibly busy, so your goal should be to make things easier on them by sending everything in a nice, ready-made package.
This means read – and follow – their guest post guidelines. Most of the time, they tell you everything you need to know to get published on their site.
And, if the blogger doesn’t have submission guidelines, here are some ways you can make things easy on the blogger:
- Follow their format. Keep your post within the length of their blog posts. Also, pay attention to how they use bullets and subheads.
- Send a corresponding image. If the blog includes images in their posts, send one that goes well with your submission.
- Submit your post in plain-text and HTML. Sending the post in plain-text makes it easy for the blogger to review it. But, I also recommend sending an HTML version so they easily copy and paste the content into their blogging platform.
- Include relevant links. Promote the blogger’s work by including back-links to other posts on THEIR blog. They’ll love you for it.
- Send a short bio. Most blogs include a short bio about the guest author. Provide that information so they don’t have to go looking for it.
It’s Your Turn
Have you guest posted on other blogs? What has worked for you?
And, if you accept guest posts, what do you like to see from submissions you receive? I’d love to hear your experience.
P.S. If you’d like to guest post for my blog, you can check out my guidelines here. 🙂