The Blue Kite Blog

How to Pitch Your Idea and Get Results

10 Effective Tips to Pitch Your Business and Get Results

By | July 06, 2015

I want to give you some simple tips to help you improve your pitching process so you can avoid the trashcan. It doesn’t matter if you’re pitching journalists, bloggers or executives. These tips will help your pitch be 10 times more effective and help you get the results you’re after.

How to Respond to a PR Crisis: What to Do When Marketing Goes Way Wrong

By | April 06, 2015

Last week, a Nashville real estate company found themselves in hot water after sending out a controversial mailer. It featured the line, “East Nashville. More neighbor than hood.” Even if you don’t live in Nashville or know anything about the East Nashville community, you might be able to see how... Read More »

7 Steps to Becoming A Better Writer

How to Go from Good Writer to Better Writer

By | November 20, 2014

When I introduce myself to someone new and tell them what I do, I say “I work in PR and marketing, with a focus on strategy and writing.” I’m always surprised when someone responds with, “Really? What kind of writing does someone in PR have to do?” In reality, PR... Read More »

How to Get on a Reporter's Radar

4 Creative Ways to Get on a Reporter’s Radar

By | November 13, 2014

Reporters have a hard job. TV reporters walk into the newsroom at 9 a.m. and have to report on a story and have it on the air by 5 or 6 p.m. – and that’s if they have the day shift and aren’t waking up at 3 a.m. Newspaper reporters... Read More »

cause marketing

How Cause Marketing Can Boost Your Brand

By | October 16, 2014

Are you starting to see pink everywhere – even in places you would never expect? Since October is Breast Cancer Awareness month, I’m sure you’ve seen pink ribbons on food items, apparel, sports equipment and even on NFL uniforms. Why do so many products have pink ribbons on them, and claim... Read More »


12 Step Recipe for Media Relations Success

By | August 28, 2014

Have you ever had something great happen at your company and thought “people should know about this, because it’s such an amazing story?” You want others to know about the great things your employees are doing or how successful your business is, so you send an email to a general... Read More »


How to Build an Integrated Marketing Plan

By | August 18, 2014

When companies call us for marketing help, typically they have one particular issue or pain point. Maybe they need a new website or collateral materials. Or, perhaps they want to get started with blogging and content marketing. Or, they’re looking to get some press for their work. Although they may... Read More »


How to Uncover News Story Ideas at Your Organization

By | August 14, 2014

Of course you’re proud of your organization. Whether you’re a business owner, non-profit director or any kind of leader in your organization, you want to tell the world about the great work you do and you think media stories are the way to do it. But, just because you think... Read More »

4 Ideas for More Effective Internal Communication

4 Ideas for More Effective Internal Communication

By | July 31, 2014

Today, I bring you a post from another addition to our team, Jan Puckett Morrison. Imagine that you have a group of people within your sphere of influence who are interested in your business. They know what you do, want to hear your latest news, and may even get miffed... Read More »

How to Handle a Social Media Crisis: 5 Key Lessons From Kentucky Kingdom

How to Handle a Social Media Crisis: 5 Key Lessons From Kentucky Kingdom

By | July 23, 2014

Today, I bring you a post from one of our newest team members, Danielle Ali. As the mother of a 9-month-old kiddo, I run in a few “mommy” circles online. Plenty of conversations come and go every day, but recently one personal story sparked a social media showdown. A mother of... Read More »