There are plenty of reasons you might want to rename your business. Maybe your company is constantly getting confused with competitors or it no longer represents what you do or who you serve. But once you’ve made the difficult decision to change your company name, the bigger question becomes how... Read More »
Have you ever visited a website and felt like it was created just for you? Or, have you ever seen an advertisement and thought, “Wow, it’s like they knew exactly what I wanted.”? This doesn’t happen by accident. It’s the result of a carefully crafted brand strategy. When your... Read More »
I recently talked to the owner of an organization that believed if a certain celebrity knew about her foundation, she would be set. She believed that the answer to all of her problems would be solved if she had mass awareness and she viewed a celebrity endorsement as being the... Read More »
Creating a strong brand is a lot like building a house. It starts with building a solid brand foundation, or brand strategy. Your brand strategy is the foundation in which all of your branding and marketing efforts are built. Without taking the time to build a brand strategy, the foundation... Read More »
Considering changing the name of your business? It’s not something to take lightly. A company name change is a delicate process that must be handled properly. However, there are some instances where making this kind of change is important – even critical – to a business. In fact, we recently... Read More »
Want to create a powerful, impactful, world-changing business? It starts by having a strong brand. There are few companies that have achieved breakthrough success without laying a strong brand foundation first. Think Apple, Nike, Starbucks, Warby Parker, Toms and so on. So, why does branding matter? It provides verbal and... Read More »
At the end of last year, we discovered that The Skillery, the co-working space Blue Kite had used for two years, was shutting its doors. We were terribly disappointed by the news. We loved being a part of The Skillery community. It was a great place for our team to collaborate,... Read More »
For the past couple of years, Mark Zuckerberg, Facebook founder and CEO, announces a yearly challenge. A couple of years ago it was to learn Mandarin Chinese. He nailed it. His latest challenge was to build a Jarvis-like personal assistant for his home. Good for him. He also ran 365... Read More »
Following the herd, especially the marketing herd, will get you fired. Why? Mark Twain offers a clue: Whenever you find yourself on the side of the majority, it is time to pause and reflect. – Mark Twain The marketplace of ideas, especially marketing ideas, is filled with ideas already past... Read More »
It’s not uncommon for most conversations about company culture to revolve around physical office space. Although we believe there’s more to company culture than your physical environment, it’s still an important component to a strong, thriving culture. In fact, we talk about it in our three pillars of a strong... Read More »