The Blue Kite Blog

Newsflash: PR Does Not Stand for Press Release

By | April 14, 2014

For my entire career, I’ve dealt with a common misconception as it relates to public relations. Far too often companies believe that public relations – and media relations in particular – is synonymous with creating and sending press releases. There’s this perception that if a company has news, one simply... Read More »

Should you Ditch the Traditional News Release?

Should You Ditch the Traditional News Release?

By | February 18, 2014

The other day, I read an interesting blog post about how Shareaholic has ditched news releases in favor of announcing news on their blog. In their post, they make the case for blog post announcements, which include everything from SEO and traffic benefits to storytelling and engagement. While I’m definitely... Read More »

A No-Nonsense Guide to Successful Blogger Outreach

By | September 30, 2013

A couple of weeks ago, I received a guest post pitch from a young lady at a large, well-known digital marketing agency.  She was requesting a guest post for her client. Sadly, her pitch was like most that end up in the trashcan – she didn’t address me personally, the... Read More »

How to Customize Content for Each Social Media Channel

By | September 18, 2013

I recently read an article on Marketo’s blog about the need to modernize the traditional news release. (Hat tip to my friend, Tyler Clark, for sharing it with me.) The article talks about whether traditional news releases are dead, and suggests marketers and PR pros should look at them through the lens... Read More »

Why You Shouldn’t Dismiss “Old School” Marketing Tactics

By | November 14, 2012

A little over a year ago, my husband launched his new law firm. As we were discussing ways to market his business, we decided to invest in advertising on the cover of the local yellow pages. Crazy move? Not even close. In fact, in looking at where Garth’s business came... Read More »

How to Use Social Media for Effective Media Relations

By | October 17, 2012

Although the media landscape has changed considerably in recent years, getting media exposure is still incredibly powerful for brands – especially if it’s integrated into an overall marketing strategy. In the old world of public relations, you hired firms with long standing relationships with trusted reporters.  But now, people and... Read More »

Public Relations vs. Marketing – What’s the Difference?

Public Relations vs. Marketing – What’s the Difference?

By | June 21, 2012

A few weeks ago, I spoke at a local networking event about entrepreneurship. I shared the story of my business and how I got started. After the event, a woman came up to me something I didn’t expect: “What’s the difference between PR & marketing?” My response? “Not much.” She... Read More »

How the Nashville Ballet Increased Ticket Sales Using Social Media

By | February 03, 2011

Today, I’m exited to share a couple of videos that discuss how the Nashville Ballet reached out to bloggers to exponentially increase their tickets sales for Peter and the Wolf, a children’s ballet. The last time the Nashville Ballet performed a children’s ballet, they only sold 100 tickets. This year’s... Read More »

Social Media Crisis? Don’t Panic.

By | March 31, 2010

A social media crisis doesn't have to end in disaster for your business. With some careful planning, your business can be prepared for any brand attack that may come your way.

How to Handle Ambush Interviews

By | March 30, 2010

What would you do if you were ambushed by a reporter outside of your office? If you're not sure how you would handle this situation, check out this post for some helpful tips and a prime example of what NOT to do.