The Blue Kite Blog

7 Steps to Becoming A Better Writer

How to Go from Good Writer to Better Writer

By | November 20, 2014

When I introduce myself to someone new and tell them what I do, I say “I work in PR and marketing, with a focus on strategy and writing.” I’m always surprised when someone responds with, “Really? What kind of writing does someone in PR have to do?” In reality, PR... Read More »

How to Get on a Reporter's Radar

4 Creative Ways to Get on a Reporter’s Radar

By | November 13, 2014

Reporters have a hard job. TV reporters walk into the newsroom at 9 a.m. and have to report on a story and have it on the air by 5 or 6 p.m. – and that’s if they have the day shift and aren’t waking up at 3 a.m. Newspaper reporters... Read More »

cause marketing

How Cause Marketing Can Boost Your Brand

By | October 16, 2014

Are you starting to see pink everywhere – even in places you would never expect? Since October is Breast Cancer Awareness month, I’m sure you’ve seen pink ribbons on food items, apparel, sports equipment and even on NFL uniforms. Why do so many products have pink ribbons on them, and claim... Read More »

#BKPicks: 9 Awesome Business Logos & What Makes Them Great

By | September 25, 2014

This post is the first in a new series from the Blue Kite Marketing team, #BKPicks, in which we round up some of our all-time favorites. Recently, I have been helping a small non-profit arts organization aimed at children to develop a new logo. We looked at the logos of other similar... Read More »

12 Step Recipe for Media Relations Success

By | August 28, 2014

Have you ever had something great happen at your company and thought “people should know about this, because it’s such an amazing story?” You want others to know about the great things your employees are doing or how successful your business is, so you send an email to a general... Read More »

How to Uncover News Story Ideas at Your Organization

By | August 14, 2014

Of course you’re proud of your organization. Whether you’re a business owner, non-profit director or any kind of leader in your organization, you want to tell the world about the great work you do and you think media stories are the way to do it. But, just because you think... Read More »

4 Ideas for More Effective Internal Communication

4 Ideas for More Effective Internal Communication

By | July 31, 2014

Today, I bring you a post from another addition to our team, Jan Puckett Morrison. Imagine that you have a group of people within your sphere of influence who are interested in your business. They know what you do, want to hear your latest news, and may even get miffed... Read More »