Today, I bring you a guest post I wrote for Stanford Smith’s blog, Pushing Social. I’ve really enjoyed connecting with Stanford over the past several months and I encourage you to check out his blog and hit him up on Twitter. You’ll be glad you did!
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There is one thing that will make or break someone’s ability to be successful in social media.
No, it’s not smarts, strategy or writing skills (though, all of those things are immensely helpful).
It’s personality.
Your personality online determines whether or not someone will sign on to follow your tweets or read your posts. Just as in real life, your personality matters.
Think that’s brutal?
Consider your real life friendships. You choose who to hang out with people based on their interests, hobbies, and style. The same is true online.
You don’t have to appeal to everyone, but you DO have to appeal to someone.
But, there are some people and personalities who are universally unappealing online. And oftentimes, these offenders have no idea they’re guilty of some of the worst turn-offs on the social web.
So, who are these social miscreants? Let me introduce you.
Wanna read the rest?Head over to Pushing Social to check out the full post.
