The Blue Kite Blog

4 Reasons Businesses Shouldn’t Use Social Media

By | June 23, 2011

Last week, I shared the following post on Stanford Smith’s blog, Pushing Social. I’m always thrilled to be a guest on his blog and really enjoyed sharing this post with his readers. We have a great discussion going and I’d love for you to join in.

Whether you’re just getting started or still trying to make sense of your social media strategy, I think you’ll find this post to be useful.  You’ll find a small excerpt of the post below. To read the whole article, hop on over to Pushing Social!

* * *

Social media has become the pop icon of the Internet. It’s sexy. It’s new. And everyone wants a piece of it.

Unfortunately, many businesses incorrectly assume that social media is like hitting the proverbial “easy button”, automatically driving droves of hungry customers straight to your doorstep.

It’s not that simple.

Yes, social media can help you grow your influence, drive traffic to your site and even generate leads. However, many businesses are quick to jump on the social media bandwagon without giving serious thought to how it fits into their overall marketing strategy.

If some of these businesses would stop for a second and take a look around, they might find that they shouldn’t be using social media in the first place.

Don’t believe me? Here are four reasons your business might want to re-think using social media.

That’s Not Where Your Customers And Prospects Are.

Let’s face it, although social media use continues to grow, there are still some markets and demographics that are not using the social web.

For instance, older demographics are less prevalent on social channels and tend to prefer more traditional methods of communication. And, large B2B companies may find other, better ways to reach their target audience.

If you want to use social media for your business, first do some research to make sure your target market is using these tools. You may find that social media may not be the best way to reach your particular audience.

Want to read the rest? Check out the full post at Pushing Social.


  • Very good points Laura.  So many people use social media just because it’s become “what you need to do” with out thinking about how or if it should be used for their business. 

    • You’re right – it’s important to look before you leap instead of doing it because “all the other kids are”. 🙂 Thanks for stopping by, Celene.