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May 13, 2014
It likely goes without saying, but it’s imperative to deliver on your promises. If you’re going to promote an event, you had better live up to the expectations promised in your marketing campaign. While snazzy marketing themes, slogans and events can be effective, it can totally backfire if the message far exceeds the delivery of the event itself.
We have all had this experience at one time or another – you’re at a restaurant and your meal isn’t quite right or a product you ordered is damaged. In these moments, business have the opportunity to make lemonade out of lemons. It’s these experiences that can determine whether or not a customer will be back.
