Last week, I was honored to share this post on Stanford Smith’s blog, Pushing Social. This sparked a great discussion and I wanted to make sure you had a chance to read it and weigh in. An excerpt from the post is below.
Be sure to head over to Stan’s blog to read the full post and share your thoughts in the comment section. I’d love to hear what you think about this!
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In the past few weeks, a number of big-named bloggers dumped all of the people they followed on Twitter in one felt swoop.
It didn’t take long for dozens of others to follow suit, creating a domino effect across the Twittersphere.
Although this idea might seem harsh, the reasons for doing it are valid – rampant twitter spam, full inboxes of direct messages and the fact that they really couldn’t keep up with more than 100,000 followers anyway.
The real reason many of these folks have ended up in this predicament in the first place is because they automated their following efforts. Every time someone followed one of these folks, they automatically followed that person back.
Although that sounds good in theory, they ended up following a list bloated with spam and other slimy individuals and businesses.
So, now they’re forced to wipe the slate clean and start from scratch.
And, the results have been positive for them. They have reclaimed their inbox and found Twitter to be more useful.
But, Should You Do It?
This approach certainly isn’t for everyone. It all boils down to your particular situation, your social media strategy and the goals for your business.
For instance, are you using Twitter to raise awareness about your brand, deepen relationships with your customers and prospects or drive traffic to your blog?
You need to have a good understanding of how you want Twitter to help your business or blog before you can best determine how to use it.
Want to read the rest? Check out the full post at Pushing Social.