Category Archives: Social Media

How to Handle a Social Media Crisis: 5 Key Lessons From Kentucky Kingdom

Today, I bring you a post from one of our newest team members, Danielle Ali. As the mother of a 9-month-old kiddo, I run in a few “mommy” circles online. Plenty of conversations come and go every day, but recently one … Continue reading

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Content Curation: 3 New Tools To Discover & Share Content

Do you have trouble coming up with content to share on social networks? Or, are you stuck going to the same few content sources over and over? If so, you’re not alone. One of the biggest challenges for companies is … Continue reading

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The Problem with Cheap Social Media Marketing

Recently, I was contacted by a local, small business looking for a company to handle their social media efforts. In other words, they wanted to outsource their entire social media program. This small business had previously hired a social media … Continue reading

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Create a Simple Social Media Plan in 5 Steps

Although social media is no longer in its infancy, there are still businesses that have yet to get on board. Before companies get started with social media, it’s important to lay the proper foundation for your efforts. However, creating a … Continue reading

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Is Social Media Making You Fat, Lazy and Stupid?

I love social media. I really do. And yet, despite all of the positive aspects – both personally and professionally – I often wonder if social media is making us fat, lazy and dumb. In a lot of ways, social … Continue reading

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32 Creative Content Ideas to Fuel Your Social Media Efforts

One of the most common questions we receive about social media is “what should we share on our social networks?” Although businesses understand the value of social media, they struggle with how to use it. Last week, I talked about … Continue reading

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7 Reasons Why Social Media Isn’t Working for Your Business

When a business calls us looking for social media help, the company typically falls into one of two camps – either they don’t use social media and want to get started or they’ve been using social media for a while, … Continue reading

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How to Customize Content for Each Social Media Channel

I recently read an article on Marketo’s blog about the need to modernize the traditional news release. (Hat tip to my friend, Tyler Clark, for sharing it with me.) The article talks about whether traditional news releases are dead, and suggests marketers … Continue reading

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Are You Guilty of Spray and Pray Social Media?

Lately, I’ve been bombarded with invites to connect on LinkedIn – many of which, come from people I don’t know. As growing numbers of people and businesses seeing more value in LinkedIn, people seem to be pouring more time into … Continue reading

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