Category Archives: Social Media

Create a Simple Social Media Plan in 5 Steps

Although social media is no longer in its infancy, there are still businesses that have yet to get on board. Before companies get started with social media, it’s important to lay the proper foundation for your efforts. However, creating a … Continue reading

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Is Social Media Making You Fat, Lazy and Stupid?

I love social media. I really do. And yet, despite all of the positive aspects – both personally and professionally – I often wonder if social media is making us fat, lazy and dumb. In a lot of ways, social … Continue reading

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32 Creative Content Ideas to Fuel Your Social Media Efforts

One of the most common questions we receive about social media is “what should we share on our social networks?” Although businesses understand the value of social media, they struggle with how to use it. Last week, I talked about … Continue reading

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7 Reasons Why Social Media Isn’t Working for Your Business

When a business calls us looking for social media help, the company typically falls into one of two camps – either they don’t use social media and want to get started or they’ve been using social media for a while, … Continue reading

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How to Customize Content for Each Social Media Channel

I recently read an article on Marketo’s blog about the need to modernize the traditional news release. (Hat tip to my friend, Tyler Clark, for sharing it with me.) The article talks about whether traditional news releases are dead, and suggests marketers … Continue reading

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Are You Guilty of Spray and Pray Social Media?

Lately, I’ve been bombarded with invites to connect on LinkedIn – many of which, come from people I don’t know. As growing numbers of people and businesses seeing more value in LinkedIn, people seem to be pouring more time into … Continue reading

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When is the Best Time to Post on Social Media?

Last week, I was conducting a social media training session and was asked a question that I regularly receive – “when is the best time to post on social media?” I told him exactly what I’ve told plenty of others: … Continue reading

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Do Marketers Need a Degree in Social Media?

Last week, the University of Florida announced that it’s now offering an 18-month Master’s Degree Program in social media. This announcement is just the latest in the trend of colleges adding degree programs related to social media. I can see … Continue reading

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The Most Underutilized Social Media Asset – Your Employees

When it comes to employee social media use at the workplace, the tendency is for companies to build restrictive usage policies to prevent mishaps. Although social media policies are incredibly important, many of them are built to limit or prevent … Continue reading

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4 Key Steps for Small Businesses to Succeed with Social Media

A recent survey of small business owners shows that social media use is on the rise. According a report from Manta, 50 percent of small businesses are spending more time on social media than they did last year. Yet, that … Continue reading

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