Category Archives: Social Media

Why the ALS Ice Bucket Challenge Is Brilliant Marketing

By now, you’ve likely seen the ALS Ice Bucket Challenge in your news feed on Facebook or Twitter. But, in case you’ve missed it, here’s the gist: Film a video of yourself getting doused with a bucket of ice water. … Continue reading

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How to Build an Integrated Marketing Plan

When companies call us for marketing help, typically they have one particular issue or pain point. Maybe they need a new website or collateral materials. Or, perhaps they want to get started with blogging and content marketing. Or, they’re looking … Continue reading

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6 Do’s and Don’ts of Reddit for Marketers

What if I told you there was a thriving social community on the web that had more than 114 million unique users last month? What if I told you that this community is made up of highly engaged young users … Continue reading

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How Facebook’s Outage Made Me Love Twitter Again

As many of you may know, Facebook experienced a major outage on Friday. And, as people tend to do, we flocked to other social networks to talk about it. In my case, I turned to Twitter to see what folks … Continue reading

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How to Handle a Social Media Crisis: 5 Key Lessons From Kentucky Kingdom

Today, I bring you a post from one of our newest team members, Danielle Ali. As the mother of a 9-month-old kiddo, I run in a few “mommy” circles online. Plenty of conversations come and go every day, but recently one … Continue reading

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Content Curation: 3 New Tools To Discover & Share Content

Do you have trouble coming up with content to share on social networks? Or, are you stuck going to the same few content sources over and over? If so, you’re not alone. One of the biggest challenges for companies is … Continue reading

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The Problem with Cheap Social Media Marketing

Recently, I was contacted by a local, small business looking for a company to handle their social media efforts. In other words, they wanted to outsource their entire social media program. This small business had previously hired a social media … Continue reading

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Create a Simple Social Media Plan in 5 Steps

Although social media is no longer in its infancy, there are still businesses that have yet to get on board. Before companies get started with social media, it’s important to lay the proper foundation for your efforts. However, creating a … Continue reading

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Is Social Media Making You Fat, Lazy and Stupid?

I love social media. I really do. And yet, despite all of the positive aspects – both personally and professionally – I often wonder if social media is making us fat, lazy and dumb. In a lot of ways, social … Continue reading

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