Bethel University College of Professional Services

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The Background

Bethel University’s College of Professional Studies houses the university’s adult degree programs, which caters to adults with at least three to five years of professional work experience. The college wanted to use social media to better engage with its
students and alumni online with the ultimate goal of generating more word-of-mouth referrals. We were hired to build a social media strategy for the college and provide some social media training for their staff.

Our Approach

We developed a comprehensive strategy to help Bethel better connect with the students on the platforms they use most and in the way they prefer to receive content. We developed several cross-platform campaign ideas and also gave the university tactical recommendations for each social network to further optimize its
efforts.

The Results

Since adopting our recommendations, the college is beginning to see more engagement with its
social media content. It will take a long-term consistent effort for this to impact applications, but the early indications for their efforts are looking good.

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Services Used:

– Social media & content strategy development

–
Social media training

What the Client Says

“Laura is amazing! While my company was successful in laying the groundwork for our social media strategy, we lacked the expertise to grow customer engagement beyond that. Laura was able to quickly perform a thorough assessment of our needs and provide tailored recommendations in a timely manner based on her expansive research. I was truly captivated by her proficiency and passion for the subject matter, as well as her willingness to answer any question. It has been an honor to have the opportunity to work with her. An excellent communicator and accomplished professional, I strongly recommend Laura — she will not disappoint!”

— Crystal Simon
Director of MBA Recruitment, Bethel University

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