Boost Your Business with Social Media
Social Media Strategy
Businesses today understand that social media is a powerful marketing tool. However, the constantly changing landscape can make it difficult to know where to begin or how to achieve success.
Maybe you’re asking yourself these questions:
- Which social media platforms make the most sense for my business?
- Where does my target audience hang out online?
- What should our company share on social media channels?
- Who will manage it all? How will we find the time?
- How do we measure our social media efforts?
We help you answer all of those questions through our Social Media Strategy process. Whether you’re just getting started with social media or want to improve your efforts, the Blue Kite Social Media Strategy will take the guesswork out of social media and give you an action plan to get your business flying high!
Here’s what that process includes:
- Goal setting – What do you want to accomplish through social media?
- Audience discovery – Who are you trying to reach?
- Competitive analysis – What are your competitors doing?
- Identify content – What will you share?
- Tactical recommendations – Where do I start?
- Budget and resources – Who will manage it and what will it cost?
- Measurement dashboard – How will you measure success?
- Set up and training – How do we get going?
We know that it can take time to get your social media program up and running. That’s why many of our clients opt for ongoing social media consulting so we can provide ongoing recommendations and guidance.
Ongoing Social Media Coaching
We believe social media works best when your team manages it internally. Not only is this approach more cost effective, but it also is more authentic to your brand.
That’s why we don’t execute social media campaigns for you. Instead, we serve as your coach – providing the guidance and support you need to get the job done.
That means we’re here to help you get started, answer your questions, monitor your efforts, review your analytics and make ongoing recommendations to help you get results.
We live and breathe social media and stay on top of the latest tools and trends so you don’t have to. That way, you can focus on the work.
You don’t have to struggle with social media all alone. We’re here to help!
Ready to get serious about social media? Contact us today to get started.