The Blue Kite Blog

4 Key Steps for Small Businesses to Succeed with Social Media

By | May 08, 2013

A recent survey of small business owners shows that social media use is on the rise. According a report from Manta, 50 percent of small businesses are spending more time on social media than they did last year. Yet, that same survey revealed that 61 percent of small businesses owners... Read More »

13 Tips for Getting Started with Social Media

By | April 08, 2013

This past weekend, I attended Social Slam for the third straight year. This year was extra special because I had the distinct honor of joining the stage as a speaker! I was thrilled to participate in a panel discussion with Chris Craft, Kerry Gorgone and Valentina Escobar-Gonzalez about getting started... Read More »

Who is REALLY a social media expert?

By | October 22, 2012

A couple of weeks ago, I was speaking at an organization’s conference about using social media. At the end of my talk, I received a question I didn’t expect: “How do we find the REAL social media experts? How do we know who we can trust to help us with... Read More »

Should You Outsource Your Social Media Efforts?

By | June 18, 2012

With all of the platforms, tools and tactics available online, it’s easy for businesses to get overwhelmed with social media. That’s why it can be awfully tempting to turn over the social media keys to an intern or hire a freelancer to do the work for you. I know what... Read More »

Do You Suffer from Social Media Shiny Object Syndrome?

By | June 13, 2012

It’s hard not to get distracted on the social web. After all, every week there’s a new social media tip, tool, tactic or technique that comes along just begging for your attention. I call them shiny objects. They’re sparkling, tantalizing and we think that because everyone else has one, we... Read More »

Which Social Network is Right for Your Business?

By | May 08, 2012

One of the questions I get asked most is about which social networks should a business use. With all of the options available, how do you know which ones to choose? As you might suspect, there is no one right answer. It all depends on your social media strategy and what... Read More »

Is Your Business Ready for Social Media?

By | May 02, 2012

A couple of weeks ago, I began blogging about social media for the Nashville Business Journal as part of their Social Madness promotion. I’m excited to be one of several talented guest bloggers. You can check out all of the posts here. Below is my first article for the NBJ... Read More »

How to Build a Smart Social Media Strategy

By | April 16, 2012

As social media continues to gain prominence as a viable marketing channel, businesses are rushing to get on board. The problem is that many do so without taking the time to think about the strategy behind their efforts. Before you begin any marketing program – social media or otherwise –... Read More »

Should You Unfollow Everyone on Twitter?

By | September 27, 2011

Last week, I was honored to share this post on Stanford Smith’s blog, Pushing Social. This sparked a great discussion and I wanted to make sure you had a chance to read it and weigh in. An excerpt from the post is below. Be sure to head over to Stan’s blog... Read More »

4 Reasons Businesses Shouldn’t Use Social Media

By | June 23, 2011

Last week, I shared the following post on Stanford Smith’s blog, Pushing Social. I’m always thrilled to be a guest on his blog and really enjoyed sharing this post with his readers. We have a great discussion going and I’d love for you to join in. Whether you’re just getting... Read More »