Social media has become the go-to marketing channel for many companies because of its ability to reach the masses for a relatively low cost. The accessibility, reach and effectiveness of social media make it a smart choice for many businesses.
But, is social media for everyone?
Can companies be successful today without using social media?
That’s the question we discuss on today’s episode of The Marketing Huddle.
You also want to check out today’s episode because Stan brings his best Phoebe Buffay impression with his rendition of Smelly Cat. That alone is enough reason to listen!
Here’s what we cover on the show:
- We discuss four successful companies that are not using social media and why this approach works for them;
- The key ingredients and conditions that make ignoring social media a viable approach for your business;
- What social media can and cannot do for your brand.
- Which marketing channels you need in place if you avoid social media; and
- Why most businesses today actually DO need social media.
Listen to the Show
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For show notes and other resources, check out our post on The Marketing Huddle.
Thanks for Listening
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