When is The Right Time to Use Paid Advertising? {Podcast}

One of the most challenging aspects of digital marketing is paid advertising.

Although digital advertising can be a powerful tool for businesses, the options can seem downright overwhelming.

You might be asking yourself these questions:

When does it make sense to use paid advertising?

How do I determine which digital advertising channels will work best?
 

How much money should I spend?

How do I get started?

Because we often get questions about paid advertising, we wanted to tackle this topic in today’s episode.

Here’s what we discussed:

• The top channels for paid digital advertising;
• The benefits of paid advertising and when it makes sense to use it;
• The five key elements you should have in place before using paid advertising;
• How to tell if paid advertising isn’t working for your business; and
• The best tools for managing your digital advertising campaigns.

Listen to the Show

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For show notes and other resources, check out our post on The Marketing Huddle.

Get our Free Marketing Toolkit

To thank you for listening and checking out the show, we created a nice little bonus for you — a free eBook with our favorite marketing tools!

During Episode 10, we spent almost an hour discussing our favorite marketing tools. But here’s a secret, we didn’t cover our complete list — because it would have been a four-hour podcast.
 Instead, we put our entire list of 46 top marketing tools in an eBook!

Sign up for the eBook and we’ll make sure you’re updated regularly with our favorite new resources and tools. Get it here.