The Blue Kite Blog

Discover how Mark Zuckerberg creates seductive content

Mark Zuckerberg’s Secret to Seductive Content

By | January 18, 2017

For the past couple of years, Mark Zuckerberg, Facebook founder and CEO, announces a yearly challenge. A couple of years ago it was to learn Mandarin Chinese.  He nailed it. His latest challenge was to build a Jarvis-like personal assistant for his home. Good for him. He also ran 365... Read More »

How to Market Like Ohio State Coach Urban Meyer

Marketing Like Urban Meyer

By | January 11, 2017

Following the herd, especially the marketing herd, will get you fired. Why? Mark Twain offers a clue: Whenever you find yourself on the side of the majority, it is time to pause and reflect. – Mark Twain The marketplace of ideas, especially marketing ideas, is filled with ideas already past... Read More »

Building a legacy that lasts

7 Keys to Building a Legacy

By | August 08, 2016

I have the privilege of raising three boys. I remember each of the births like it were yesterday. I can say that founding a business is the closest you can get to birthing and raising a child. It’s a long-term endeavor with great highs and lows. It requires knowledge and... Read More »

Casting a compelling vision is critical for founders to inspiring a winning culture.

How Founders Inspire Winning Cultures

By | June 28, 2016

There’s a running joke in our office that goes something like this: “What is the best way to turn around a company?” “How?” “Three things: install a foosball table, a free “Monster” vending machine, and schedule permanent “Beer Fridays.” All good things, but we know that creating an enduring company... Read More »

Startup founders sitting around a table discussing what role marketing should play in a successful startup.

What Startup Founders Should Expect From Marketing

By | May 17, 2016

Since the dawn of the lean startup movement, marketing has held a tenuous position on many founder’s shortlist of priorities. Founders have done their time in companies where marketing sucked up huge budgets without much to show for the expense. Technical founders have endured CMOs that invest heavily in the... Read More »

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