Tag Archives: social media strategy

4 Key Steps for Small Businesses to Succeed with Social Media

A recent survey of small business owners shows that social media use is on the rise. According a report from Manta, 50 percent of small businesses are spending more time on social media than they did last year. Yet, that … Continue reading

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13 Tips for Getting Started with Social Media

This past weekend, I attended Social Slam for the third straight year. This year was extra special because I had the distinct honor of joining the stage as a speaker! I was thrilled to participate in a panel discussion with … Continue reading

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Who is REALLY a social media expert?

A couple of weeks ago, I was speaking at an organization’s conference about using social media. At the end of my talk, I received a question I didn’t expect: “How do we find the REAL social media experts? How do … Continue reading

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Should You Outsource Your Social Media Efforts?

With all of the platforms, tools and tactics available online, it’s easy for businesses to get overwhelmed with social media. That’s why it can be awfully tempting to turn over the social media keys to an intern or hire a … Continue reading

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Do You Suffer from Social Media Shiny Object Syndrome?

It’s hard not to get distracted on the social web. After all, every week there’s a new social media tip, tool, tactic or technique that comes along just begging for your attention. I call them shiny objects. They’re sparkling, tantalizing … Continue reading

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Which Social Network is Right for Your Business?

One of the questions I get asked most is about which social networks should a business use. With all of the options available, how do you know which ones to choose? As you might suspect, there is no one right … Continue reading

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Is Your Business Ready for Social Media?

A couple of weeks ago, I began blogging about social media for the Nashville Business Journal as part of their Social Madness promotion. I’m excited to be one of several talented guest bloggers. You can check out all of the … Continue reading

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How to Build a Smart Social Media Strategy

As social media continues to gain prominence as a viable marketing channel, businesses are rushing to get on board. The problem is that many do so without taking the time to think about the strategy behind their efforts. Before you … Continue reading

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Should You Unfollow Everyone on Twitter?

Last week, I was honored to share this post on Stanford Smith’s blog, Pushing Social. This sparked a great discussion and I wanted to make sure you had a chance to read it and weigh in. An excerpt from the post … Continue reading

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4 Reasons Businesses Shouldn’t Use Social Media

Last week, I shared the following post on Stanford Smith’s blog, Pushing Social. I’m always thrilled to be a guest on his blog and really enjoyed sharing this post with his readers. We have a great discussion going and I’d … Continue reading

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