During the past few months, I’ve had a number of students ask me about what it takes to have a career in social media marketing. This came up again last week when I was speaking at the Social Slam conference in Knoxville. So, I thought it was high time I addressed this issue.
And, because I’ve been preaching the importance of integrating video content on your blog, I thought I should practice what I preach and get on camera.
In the video, I talk about why I think social media jobs will be on the decline over the next few years. I also offer up three key skills that aspiring social media marketers should master:
- Marketing strategy
- Writing & storytelling
If you don’t see the video, you can watch it here.
There are plenty of other tips that I could offer up, but I think these three are the most important. If you want an expanded list, here’s a great round up of additional skills that would be valuable in a social media career.
Once you have these skills mastered, check out these tips to market yourself during your job search.
If you are a seasoned digital marketing or PR pro, what career advice or tips would you offer students?
And, if you’re a student, what other questions do you have about pursuing a career in social media marketing?
Image credit: mkhmarketing