The Blue Kite Blog


How to Build an Integrated Marketing Plan

By | August 18, 2014

When companies call us for marketing help, typically they have one particular issue or pain point. Maybe they need a new website or collateral materials. Or, perhaps they want to get started with blogging and content marketing. Or, they’re looking to get some press for their work. Although they may... Read More »

Who is REALLY a social media expert?

By | October 22, 2012

A couple of weeks ago, I was speaking at an organization’s conference about using social media. At the end of my talk, I received a question I didn’t expect: “How do we find the REAL social media experts? How do we know who we can trust to help us with... Read More »