Following the herd, especially the marketing herd, will get you fired. Why? Mark Twain offers a clue: Whenever you find yourself on the side of the majority, it is time to pause and reflect. – Mark Twain The marketplace of ideas, especially marketing ideas, is filled with ideas already past... Read More »
Every blogger that’s just starting out has a tough time writing their first blog posts. Oftentimes, their initial posts feel like a meandering maze through a topic that leaves readers guessing about what they are supposed to learn or take away. Part of the problem is that newbie bloggers dive... Read More »
Start with goals. Determine the activities that will help you achieve your goal and then measure against that.
It’s a new year and if you’re like many companies, you’ve got a fresh new marketing plan to help you grow your business. However, for that marketing plan to work, it can’t sit in a drawer. You have to actually DO something with that strategy. That’s where implementation comes in.... Read More »
We’ve all heard the saying “failure to plan is planning to fail.” And yet, when it comes to social media, far too many businesses dive in headfirst without putting a plan in place for their efforts. They simply want to “do” social media, but don’t take the time to understand... Read More »