The Blue Kite Blog

How to Market Like Ohio State Coach Urban Meyer

Marketing Like Urban Meyer

By | January 11, 2017

Following the herd, especially the marketing herd, will get you fired. Why? Mark Twain offers a clue: Whenever you find yourself on the side of the majority, it is time to pause and reflect. – Mark Twain The marketplace of ideas, especially marketing ideas, is filled with ideas already past... Read More »

3 Critical Steps You Should Take Before Writing Your Next Blog Post

By | October 26, 2015

Every blogger that’s just starting out has a tough time writing their first blog posts. Oftentimes, their initial posts feel like a meandering maze through a topic that leaves readers guessing about what they are supposed to learn or take away. Part of the problem is that newbie bloggers dive... Read More »

Start with goals. Determine the activities that will help you achieve your goal and then measure against that.

8 steps to successfully implement your marketing plan

8 Important Steps to Successfully Implement Your Marketing Plan

By | January 26, 2015

It’s a new year and if you’re like many companies, you’ve got a fresh new marketing plan to help you grow your business. However, for that marketing plan to work, it can’t sit in a drawer. You have to actually DO something with that strategy. That’s where implementation comes in.... Read More »

5 Steps to Creating a Simple Social Media Plan

5 Steps to Creating a Simple Social Media Plan {Free eBook}

By | September 09, 2014

We’ve all heard the saying “failure to plan is planning to fail.” And yet, when it comes to social media, far too many businesses dive in headfirst without putting a plan in place for their efforts. They simply want to “do” social media, but don’t take the time to understand... Read More »