The Blue Kite Blog

How to Market Like Ohio State Coach Urban Meyer

Marketing Like Urban Meyer

By | January 11, 2017

Following the herd, especially the marketing herd, will get you fired. Why? Mark Twain offers a clue: Whenever you find yourself on the side of the majority, it is time to pause and reflect. – Mark Twain The marketplace of ideas, especially marketing ideas, is filled with ideas already past... Read More »

10 Proven Ways to Make Your Business Stand Out From Competitors

10 Proven Ways to Make Your Business Stand Out From Competitors

By | July 20, 2015

If you’re a business owner, you’ve undoubtedly heard the statistics around business failure rates. Only 50 percent of businesses make it past the first five years and one-third make it past the 10-year mark. Although there are plenty of reasons why businesses fail, lack of differentiation is one that often... Read More »

While you’re busy chasing new customers, there is a huge market opportunity right under your nose that’s being untapped.

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