Following the herd, especially the marketing herd, will get you fired. Why? Mark Twain offers a clue: Whenever you find yourself on the side of the majority, it is time to pause and reflect. – Mark Twain The marketplace of ideas, especially marketing ideas, is filled with ideas already past... Read More »
If you spend any time marketing your brand on social media, you know that it’s getting tougher to reach your audience (especially on Facebook) without paying for it. That’s why many companies are turning to their employees to share company information on their personal profiles on Facebook, Twitter and other... Read More »
While you’re busy chasing new customers, there is a huge market opportunity right under your nose that’s being untapped.
Marketing measurement is one of the things that businesses struggle with most. Everyone wants to see results, but measuring the right things can be tricky. Yes, we all want to move the sales and revenue meter, but there are a lot of numbers to track along the way to see... Read More »
Start with goals. Determine the activities that will help you achieve your goal and then measure against that.
When we think about the importance of customer testimonials and reviews, consumer-focused businesses and products often come to mind. However, testimonials aren’t just important for consumer facing brands. In fact, the other day I read an article that said 93 percent of small business owners said customer reviews would increase... Read More »
A couple of weeks ago, I was talking to a prospect about marketing for her local eatery. She had previously spent money on advertising with little success and was considering spending more time and money on social media. Like many business owners, she knew she needed to do something, but... Read More »
Over the weekend, I had to call a towing service after my husband’s car broke down a few blocks from our house. I quickly searched for “towing services” and received a number of results that were close to our location. The search results included a Google map that showed each... Read More »