The Blue Kite Blog

How to Market Like Ohio State Coach Urban Meyer

Marketing Like Urban Meyer

By | January 11, 2017

Following the herd, especially the marketing herd, will get you fired. Why? Mark Twain offers a clue: Whenever you find yourself on the side of the majority, it is time to pause and reflect. – Mark Twain The marketplace of ideas, especially marketing ideas, is filled with ideas already past... Read More »

Need More Customers? Focus on What Works

By | February 26, 2014

A couple of weeks ago, I was talking to a prospect about marketing for her local eatery. She had previously spent money on advertising with little success and was considering spending more time and money on social media. Like many business owners, she knew she needed to do something, but... Read More »

Online Reviews: The Local Marketing Tool You Cannot Ignore

By | December 02, 2013

Over the weekend, I had to call a towing service after my husband’s car broke down a few blocks from our house. I quickly searched for “towing services” and received a number of results that were close to our location. The search results included a Google map that showed each... Read More »

3 Reasons Why Feedback is Critical to Your Success

By | April 28, 2011

I’m doing something a little bit different today and bringing you a video post! I’ve done one of these before, but thanks to the feedback from my reader survey, I heard that you want to see more videos. I’ve heard you, friends. Even though I tend to prefer writing, I’m... Read More »