The Blue Kite Blog

How to Uncover News Story Ideas at Your Organization

By | August 14, 2014

Of course you’re proud of your organization. Whether you’re a business owner, non-profit director or any kind of leader in your organization, you want to tell the world about the great work you do and you think media stories are the way to do it. But, just because you think... Read More »

6 Do’s and Don’ts of Reddit for Marketers

By | August 07, 2014

What if I told you there was a thriving social community on the web that had more than 114 million unique users last month? What if I told you that this community is made up of highly engaged young users who regularly make content go viral? What if I told... Read More »

How Facebook’s Outage Made Me Love Twitter Again

How Facebook’s Outage Made Me Love Twitter Again

By | August 04, 2014

As many of you may know, Facebook experienced a major outage on Friday. And, as people tend to do, we flocked to other social networks to talk about it. In my case, I turned to Twitter to see what folks were saying.  And I have to tell you, Twitter was... Read More »

4 Ideas for More Effective Internal Communication

4 Ideas for More Effective Internal Communication

By | July 31, 2014

Today, I bring you a post from another addition to our team, Jan Puckett Morrison. Imagine that you have a group of people within your sphere of influence who are interested in your business. They know what you do, want to hear your latest news, and may even get miffed... Read More »

How to Handle a Social Media Crisis: 5 Key Lessons From Kentucky Kingdom

How to Handle a Social Media Crisis: 5 Key Lessons From Kentucky Kingdom

By | July 23, 2014

Today, I bring you a post from one of our newest team members, Danielle Ali. As the mother of a 9-month-old kiddo, I run in a few “mommy” circles online. Plenty of conversations come and go every day, but recently one personal story sparked a social media showdown. A mother of... Read More »

Content Curation: 3 New Tools To Discover & Share Content

Content Curation: 3 New Tools To Discover & Share Content

By | July 21, 2014

Do you have trouble coming up with content to share on social networks? Or, are you stuck going to the same few content sources over and over? If so, you’re not alone. One of the biggest challenges for companies is finding good content to share on social networks. Many companies... Read More »

The problem with cheap social media marketing

The Problem with Cheap Social Media Marketing

By | June 25, 2014

Recently, I was contacted by a local, small business looking for a company to handle their social media efforts. In other words, they wanted to outsource their entire social media program. This small business had previously hired a social media company to do this work for them for a few... Read More »

Why You Should Use Your Personal Social Media Profiles for Business

Why You Should Use Your Personal Social Media Profiles for Business

By | June 23, 2014

The other day, I read an article on a legal industry blog about how personal social media engagement on Facebook trumps Twitter. The author shared an example about how he asked a question on Twitter and received only a couple of responses, despite having a large audience of 20,000 followers.... Read More »

Newsflash: PR Does Not Stand for Press Release

By | April 14, 2014

For my entire career, I’ve dealt with a common misconception as it relates to public relations. Far too often companies believe that public relations – and media relations in particular – is synonymous with creating and sending press releases. There’s this perception that if a company has news, one simply... Read More »

Create a Simple Social Media Plan in 5 Steps

By | April 08, 2014

Although social media is no longer in its infancy, there are still businesses that have yet to get on board. Before companies get started with social media, it’s important to lay the proper foundation for your efforts. However, creating a social media plan doesn’t have to be a herculean effort. ... Read More »