The Blue Kite Blog

How to leverage customer reviews to win more business

How to Leverage Customer Reviews to Win More Business

By | November 12, 2014

When we think about the importance of customer testimonials and reviews, consumer-focused businesses and products often come to mind. However, testimonials aren’t just important for consumer facing brands. In fact, the other day I read an article that said 93 percent of small business owners said customer reviews would increase... Read More »

Should Your Business Avoid Social Media?

Should Your Business Avoid Social Media? {Podcast}

By | October 22, 2014

Despite running a digital marketing agency that actively encourages companies to use social media, I still believe there are times that it doesn’t make sense for businesses to use social media. The harsh reality is that not every business is a fit for social. So, how do you know if social... Read More »

Which social network is right for your business?

Which Social Media Networks are Worth Your Time?

By | October 20, 2014

Do you struggle with determining which social media networks are worth your time?  You’re not alone. When building a social media plan, deciding which social media channels to focus on is one of the important steps you must take – whether you’re just starting out or you’re evaluating your existing... Read More »

cause marketing

How Cause Marketing Can Boost Your Brand

By | October 16, 2014

Are you starting to see pink everywhere – even in places you would never expect? Since October is Breast Cancer Awareness month, I’m sure you’ve seen pink ribbons on food items, apparel, sports equipment and even on NFL uniforms. Why do so many products have pink ribbons on them, and claim... Read More »

Should You Change Your Social Media Strategy?

Should You Change Your Social Media Strategy? {Podcast}

By | October 08, 2014

I’ve got some big news for you today. I’m really excited to announce that I have joined my good friend, Stan Smith, as co-host on the Pushing Social Podcast! In addition to being a good friend and colleague, Stan is the founder and managing director of Pushing Social, a content... Read More »

How to Promote Your Blog: 45 Tips to Help You Win More Readers

How to Promote Your Blog Posts: 45 Tips to Win More Readers {Infographic}

By | September 29, 2014

Wondering why you’re not getting traffic to your blog? Chances are good you’re not promoting your content effectively. Once you’ve written and published a blog post, your work is far from over. You must promote your content if you want to drive traffic and win more readers. Blog Post Promotion... Read More »

5 Steps to Creating a Simple Social Media Plan

5 Steps to Creating a Simple Social Media Plan {Free eBook}

By | September 09, 2014

We’ve all heard the saying “failure to plan is planning to fail.” And yet, when it comes to social media, far too many businesses dive in headfirst without putting a plan in place for their efforts. They simply want to “do” social media, but don’t take the time to understand... Read More »

12 Step Recipe for Media Relations Success

By | August 28, 2014

Have you ever had something great happen at your company and thought “people should know about this, because it’s such an amazing story?” You want others to know about the great things your employees are doing or how successful your business is, so you send an email to a general... Read More »

Why the ALS Ice Bucket Challenge Is Brilliant Marketing

By | August 20, 2014

By now, you’ve likely seen the ALS Ice Bucket Challenge in your news feed on Facebook or Twitter. But, in case you’ve missed it, here’s the gist: Film a video of yourself getting doused with a bucket of ice water. Posts it on social media and then challenge three other... Read More »

How to Build an Integrated Marketing Plan

By | August 18, 2014

When companies call us for marketing help, typically they have one particular issue or pain point. Maybe they need a new website or collateral materials. Or, perhaps they want to get started with blogging and content marketing. Or, they’re looking to get some press for their work. Although they may... Read More »