The Blue Kite Blog

How to Use Social Media to Jumpstart Your Website Traffic {Podcast}

By | June 03, 2015

You know that social media can be a good option for spreading the word about your content, but how do you do it? How do you use social media to drive people to your website? That’s the question we tackle in the latest episode of The Marketing Huddle.

A couple of weeks ago, I was attending a conference with one of our B2B clients. The conference was for sellers of a particular phone system. During the conference, I sat in on a session about marketing and demand generation. The panel included a senior marketer from their product partner... Read More »

How to Respond to a PR Crisis: What to Do When Marketing Goes Way Wrong

By | April 06, 2015

Last week, a Nashville real estate company found themselves in hot water after sending out a controversial mailer. It featured the line, “East Nashville. More neighbor than hood.” Even if you don’t live in Nashville or know anything about the East Nashville community, you might be able to see how... Read More »

The Next Big Thing in Social Media (Hint: It’s Not What You Think)

By | March 31, 2015

When it comes to new social media channels, marketers aren’t typically the first to sign up. Instead, they wait and see. There are dramatically more marketing channels available to us today than ever before and it takes considerable resources to master what we already have available to us. Chasing the next big thing only distracts us from our goals and strategy.

Most valuable social media lessons to drive success

6 Valuable Social Media Lessons to Help You Drive Success

By | January 21, 2015

When I talked to a social media class at Belmont last week, I shared my social media journey. It was fun to look back at where I started with social media and how it has helped me get to where I am today. Here is my story: I started actively... Read More »

Why Social Media Can't Fix Your Business Problems

Why Social Media Can’t Fix Your Business Problems

By | January 19, 2015

Last week, I talked to a class at Belmont University about my social media journey and the biggest lessons I’ve learned along the way. The best part of the class wasn’t my talk, but the wonderful thought-provoking questions from the students. One question, in particular, really stood out to me.... Read More »

Erik Qualman Discusses How Social Media is Changing

Erik Qualman Discusses How Social Media is Changing (And The One Thing That Hasn’t)

By | January 14, 2015

Whether or not you’ve heard of Erik Qualman, chances are good you’ve seen his incredibly popular Socialnomics videos. In these videos, Erik took complex world of social media and broke it down into a three-minute lesson that succinctly explained the power of this new medium. I know I’ve used Erik’s... Read More »

5 Digital Marketing Trends to Watch in 2015

6 Digital Marketing Trends to Watch in 2015

By | December 08, 2014

As we’re sprinting to the end of the year, it’s only natural to look ahead to see what might be in store for digital marketing in 2015. Although I don’t have a crystal ball or magic wand (wouldn’t that be nice?), I have a few ideas about marketing trends to... Read More »

7 Steps to Becoming A Better Writer

How to Go from Good Writer to Better Writer

By | November 20, 2014

When I introduce myself to someone new and tell them what I do, I say “I work in PR and marketing, with a focus on strategy and writing.” I’m always surprised when someone responds with, “Really? What kind of writing does someone in PR have to do?” In reality, PR... Read More »

How to Get on a Reporter's Radar

4 Creative Ways to Get on a Reporter’s Radar

By | November 13, 2014

Reporters have a hard job. TV reporters walk into the newsroom at 9 a.m. and have to report on a story and have it on the air by 5 or 6 p.m. – and that’s if they have the day shift and aren’t waking up at 3 a.m. Newspaper reporters... Read More »