Following the herd, especially the marketing herd, will get you fired. Why? Mark Twain offers a clue: Whenever you find yourself on the side of the majority, it is time to pause and reflect. – Mark Twain The marketplace of ideas, especially marketing ideas, is filled with ideas already past... Read More »
Social media has become the go-to marketing channel for many companies because of its ability to reach the masses for a relatively low cost. The accessibility, reach and effectiveness of social media make it a smart choice for many businesses. But, is social media for everyone? Can companies be successful... Read More »
Every blogger that’s just starting out has a tough time writing their first blog posts. Oftentimes, their initial posts feel like a meandering maze through a topic that leaves readers guessing about what they are supposed to learn or take away. Part of the problem is that newbie bloggers dive... Read More »
According to a new survey of businesses owners in the UK, Facebook is a waste of time. The survey results showed that 62 percent of respondents said that Facebook has not been effective for their business. And it’s not just small businesses that are saying this. Last fall, Forrester released... Read More »
There’s a reason I’m so romantic about blogging – it works. I’ve seen it for myself and I’ve seen it for my clients. For instance, I have a client that has only been blogging for a few months. Just last week, they received a lead from their website for a... Read More »
For the past four years, Google has invested heavily in Google Plus in an attempt to dethrone Facebook in the social media space. Although Google Plus managed to create pockets of extremely engaged users, the social network never gained mainstream popularity. And now, in the past few months, Google has begun dismantling... Read More »
If you spend any time marketing your brand on social media, you know that it’s getting tougher to reach your audience (especially on Facebook) without paying for it. That’s why many companies are turning to their employees to share company information on their personal profiles on Facebook, Twitter and other... Read More »
It’s unlikely that Periscope and Meerkat will both survive. Who will come out on top? Although there isn’t a simple answer, we’ve compiled some of the key advantages to each app to help you decide.
I want to give you some simple tips to help you improve your pitching process so you can avoid the trashcan. It doesn’t matter if you’re pitching journalists, bloggers or executives. These tips will help your pitch be 10 times more effective and help you get the results you’re after.
This episode will help you better understand how social media advertising works and give you some pointers on how to get started. That way, you can determine whether social media advertising makes sense for your business.