Category Archives: Business Tips

Planting the Right Seeds: What Farmers Can Teach You About Marketing

One thing that many people don’t know about me is that I grew up on a farm. By looking at me, I suppose I don’t strike people as a small town girl who grew up working with hogs and walking … Continue reading

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4 Critical Website Mistakes That Kill Your Business

When developing marketing plans for clients, an overhaul of their company website often tops the list of recommended tactics. Why? Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business. … Continue reading

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Why You Should Write Handwritten Notes

Today, I bring you a guest post from Drew Blanc.  * *  * I’m not afraid to admit it. I’m an addict. I should be forced to sit down at a twelve step meeting and awkwardly introduce myself to others … Continue reading

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10 Valuable Lessons from my First Year as an Entrepreneur

Saturday marked an important milestone for me – my first year as a full-time entrepreneur. As I’ve been approaching this date, I’ve been thinking a lot about the whirlwind of the past year, what it’s taken to get to where … Continue reading

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The Importance of High Touch in a High-Tech World

The other day, I received a form letter in the mail from my life insurance company. It was the exact same letter I’ve received once or twice a year for the past few years. The letter starts out by calling … Continue reading

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How to Build a Marketing Plan for 2013

Everyone has heard the tale of the cobbler’s kids. Even though the cobbler makes shoes all day for other people, his children go barefoot because they have no shoes. This is a pretty common scenario in service-based businesses. You spend … Continue reading

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3 Guiding Principles for 2013

Happy New Year! I hope you had a fantastic holiday season and that you’re ready to rock 2013! I’m especially pumped about 2013 because I have nearly one year of fulltime entrepreneurship under my belt and I’m excited to have … Continue reading

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7 Business Lessons from Running My First Marathon

On Sunday, I ran my very first marathon while visiting my sister in Florida for Thanksgiving. I started running three years ago and after running four half marathons, I decided it was time to tackle a full one. In case you’re … Continue reading

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4 Simple Ways to Get More Testimonials for Your Business

Testimonials are one of the most powerful, yet under-utilized tools in business. Don’t believe me? Think about your own experiences in purchasing products or services. Before buying a product, do you read the reviews first? When looking for a business … Continue reading

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How Do You Handle Negative Reviews Online?

Earlier this week, I talked to an assisted living conference about using social media for their facilities. Choosing where you or a loved one will live in their later years is a very important and personal decision. Like many companies, … Continue reading

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