Category Archives: Business Tips

Just Because You Can Doesn’t Mean You Should

As a business owner, I make hundreds of decisions every day. Although some of them are big decisions that have a long-term impact on the company, most of them are much smaller. Should I take this meeting? Should I speak … Continue reading


7 Simple Tricks to Fuel Your Creativity

The other day, I was talking to a dear friend of mine who is passionately working to find a cure for her son, Bennett, who has cystic fibrosis. She spends a great deal of her time fundraising, coordinating CF walks, … Continue reading

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Effective Business Communication: A Guide for New Grads

I know plenty of vibrant, mature and talented young people. However, I often encounter plenty of recent graduates that don’t know how to communicate properly in the business world. Effective business communication isn’t really taught in college and sadly, it … Continue reading

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3 Business Lessons from Running a Marathon

It is no coincidence that I started my business the same year I started running. Not only is running good for me physically, but it gives me time to think and it’s a great stress reliever. Running also creates mental … Continue reading

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12 Presentation Tips That Will Help You Wow Your Audience

Speaking to targeted groups is a great way to build awareness, showcase thought leadership and get in front of potential clients and customers. However, speaking only works well if you know how to deliver a powerful and engaging presentation. Earlier … Continue reading

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What Happens if You Succeed?

Yesterday, I walked down to my favorite coffee shop and had a conversation with one of the baristas – something that has become harder for me to do since the shop continues to grow in popularity. In this rare lull … Continue reading

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7 Obstacles Standing in the Way of Business Success

When it comes to business, sometimes, the most important tips are the simplest ones. For instance, if you want marketing success you simply need to focus on what works instead of chasing after shiny objects or magic bullets. However, that’s … Continue reading

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Are You Delivering on Your Brand Promise?

I’m not a regular Publix shopper. But last week, I needed to pick up a birthday cake and Publix was the closest option. Not to mention, they have an excellent bakery. The friend we were celebrating likes strawberry cake with … Continue reading

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Need More Customers? Focus on What Works

A couple of weeks ago, I was talking to a prospect about marketing for her local eatery. She had previously spent money on advertising with little success and was considering spending more time and money on social media. Like many … Continue reading

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14 Simple Ways to Show Customers the Love

In case you’ve missed the incessant jewelry commercials or red and pink candy aisle at the grocery store, Friday is Valentine’s Day. But this holiday is not just a time to send your friends and loved ones some candy and … Continue reading

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