Category Archives: Blogging

How to Build an Integrated Marketing Plan

When companies call us for marketing help, typically they have one particular issue or pain point. Maybe they need a new website or collateral materials. Or, perhaps they want to get started with blogging and content marketing. Or, they’re looking … Continue reading

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Answer One of These 30 Questions to Write Your Next Blog Post

Are you bored with your blog? Do you have the summer doldrums? Or, are you just having trouble coming up with blog post ideas? Whichever camp you might be in, we’ve got something for you today that might help. If … Continue reading

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No Time to Blog? 11 Tips to Create Content Faster

An enduring complaint I hear from clients and colleagues is that they don’t have time to blog. Although many businesses see the benefits of it content marketing, they struggle with committing the time it takes to create content on a … Continue reading

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Stop Stealing Content: 4 Ways to Blog Without Being a Thief

A client recently sent over a blog post for our review and editing. After taking a look at the article, it became clear that the majority of the content was lifted from another source. Although the client cited where they … Continue reading

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How to Build an Effective Blog Team

Creating content for your company blog can be challenging – especially if you only have one or two people fueling the content. That’s why there’s tremendous benefit to building a multi-author blog. Not only does it reduce the workload for … Continue reading

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How to Encourage Your Team to Blog

If you are leading the content marketing efforts for your team, chances are good you’ve encountered a common frustration – getting your team to blog. You’re constantly pleading for blog posts, but no one wants to chip in and help … Continue reading

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10 Steps to Building More Effective Blog Posts

Whether you’re new to blogging or just getting started, you want your efforts to be effective and worthwhile. Although creating compelling content is a large part of that, how you present the information on your blog can contribute greatly to … Continue reading

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Why Google’s Stance on Guest Blogging is Actually a Good Thing

If you’re in the digital marketing space, you’ve likely heard the hullabaloo about the changes coming to Google that will affect guest blogging. Matt Cutts, head of Google’s webspam team, said this on his blog last week: “Okay, I’m calling … Continue reading

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How to Stick to Your Blogging Schedule

One of the biggest reasons company blogs fail is lack of consistency. Blogs that only publish once in a blue moon are going to have a tough time gaining momentum and building an audience. Most businesses have the best of … Continue reading

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Get Noticed: 6 Ways to Create Content That Stands Out

Ever feel overwhelmed by all of the content available to you? The relentless stream of status updates and blog posts can be daunting. It’s not surprising that we feel this way. After all, there are more than 2 million blog posts … Continue reading

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