I’m a huge fan of guest blogging. It’s a great way to get in front of a new audience, establish authority for your brand and get some link juice to power your search engine rankings. As businesses have caught on … Continue reading
Now that businesses are starting to see the value in content marketing, we’ve entered a veritable content arms race where companies feel pressured to create more and more content. The problem is that many businesses are scrambling trying to figure … Continue reading
Now that Spring is here (though, it doesn’t feel like it in Nashville), it’s time to dust off the cobwebs and engage in some spring cleaning for your marketing efforts. Last week, I offered up a spring cleaning checklist for … Continue reading
Let’s face it. Email marketing is not sexy. Because email has been around for so long, it’s an old-school marketing tactic that we tend to push to the back burner. In the marketing world, it’s far more exciting to talk … Continue reading
For the past week, we’ve been talking about developing compelling content that helps you get noticed by your target audience and helps position you as an expert that people want to do business with. Today, we’re going to take that … Continue reading
In today’s world, website visitors are hungry and less patient. They want the information presented to them quickly and without much effort to consume. That’s why video can be so effective. It’s also the way a lot of people learn. … Continue reading
There’s a reason I’m so romantic about blogging – it works. I’ve seen it for myself and I’ve seen it for my clients. For instance, I have a client that has only been blogging for a few months. Just last … Continue reading
During the past couple of weeks, I’ve talked a lot about content marketing. And, for good reason. I firmly believe that 2013 is the year of content marketing. Although the concept of content marketing has been around for a long … Continue reading
According to a joint report from Econsultancy and Adobe released last week content marketing is the number one priority for marketers in 2013. The report states that 39 percent of client-side marketers worldwide identified content marketing as their top priority this … Continue reading
