Category Archives: Blogging

How to Build an Effective Blog Team

Creating content for your company blog can be challenging – especially if you only have one or two people fueling the content. That’s why there’s tremendous benefit to building a multi-author blog. Not only does it reduce the workload for … Continue reading

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How to Encourage Your Team to Blog

If you are leading the content marketing efforts for your team, chances are good you’ve encountered a common frustration – getting your team to blog. You’re constantly pleading for blog posts, but no one wants to chip in and help … Continue reading

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10 Steps to Building More Effective Blog Posts

Whether you’re new to blogging or just getting started, you want your efforts to be effective and worthwhile. Although creating compelling content is a large part of that, how you present the information on your blog can contribute greatly to … Continue reading

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Why Google’s Stance on Guest Blogging is Actually a Good Thing

If you’re in the digital marketing space, you’ve likely heard the hullabaloo about the changes coming to Google that will affect guest blogging. Matt Cutts, head of Google’s webspam team, said this on his blog last week: “Okay, I’m calling … Continue reading

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How to Stick to Your Blogging Schedule

One of the biggest reasons company blogs fail is lack of consistency. Blogs that only publish once in a blue moon are going to have a tough time gaining momentum and building an audience. Most businesses have the best of … Continue reading

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Get Noticed: 6 Ways to Create Content That Stands Out

Ever feel overwhelmed by all of the content available to you? The relentless stream of status updates and blog posts can be daunting. It’s not surprising that we feel this way. After all, there are more than 2 million blog posts … Continue reading

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Native Advertising: Brave New Marketing Channel or Destroyer of Journalism?

My prediction for the marketing buzzword of the year? Native advertising. Although this trend has been bubbling to the surface for the past couple of years, I believe 2014 is when this trend really takes off. Why? Just last week, … Continue reading

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Want to be a Better Content Marketer? Think Like a Journalist

This past weekend, my husband and I traveled to Atlanta to watch Mizzou take on Auburn for the SEC Championship. A few days prior to the game, I received an email from the Missouri Journalism School. The journalism students were … Continue reading

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13 Sizzling Blog Post Ideas to End the Year with a Bang

Can it really be December already? It’s hard to believe that Christmas is only THREE weeks from today! Where has 2013 gone? With only a few weeks left in the year, you might be wondering how to wrap things up … Continue reading

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A No-Nonsense Guide to Successful Blogger Outreach

A couple of weeks ago, I received a guest post pitch from a young lady at a large, well-known digital marketing agency.  She was requesting a guest post for her client. Sadly, her pitch was like most that end up … Continue reading

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