Author Archives: Laura Click

Why You Might Not Need a Website After All

During the past several weeks, my husband and I have been in the process of selling our house and buying a new one. Thanks to help from our amazing Realtor, we opted to buy a new construction home from a … Continue reading

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Content Curation: 3 New Tools To Discover & Share Content

Do you have trouble coming up with content to share on social networks? Or, are you stuck going to the same few content sources over and over? If so, you’re not alone. One of the biggest challenges for companies is … Continue reading

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The Problem with Cheap Social Media Marketing

Recently, I was contacted by a local, small business looking for a company to handle their social media efforts. In other words, they wanted to outsource their entire social media program. This small business had previously hired a social media … Continue reading

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5 Tips to Avoid Getting Ripped Off by Digital Marketing Scams

A client recently asked me to talk to a sales representative with an “all-in-one” local marketing service. The company promised a lot – they build you a website, get you on the first page of search engines, automate your social … Continue reading

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Just Because You Can Doesn’t Mean You Should

As a business owner, I make hundreds of decisions every day. Although some of them are big decisions that have a long-term impact on the company, most of them are much smaller. Should I take this meeting? Should I speak … Continue reading

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No Time to Blog? 11 Tips to Create Content Faster

An enduring complaint I hear from clients and colleagues is that they don’t have time to blog. Although many businesses see the benefits of it content marketing, they struggle with committing the time it takes to create content on a … Continue reading

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7 Simple Tricks to Fuel Your Creativity

The other day, I was talking to a dear friend of mine who is passionately working to find a cure for her son, Bennett, who has cystic fibrosis. She spends a great deal of her time fundraising, coordinating CF walks, … Continue reading

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Stop Stealing Content: 4 Ways to Blog Without Being a Thief

A client recently sent over a blog post for our review and editing. After taking a look at the article, it became clear that the majority of the content was lifted from another source. Although the client cited where they … Continue reading

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Brand Strategy: Build Your Brand Before Your Marketing

“I need a new website.” It’s a common request in today’s web-centric world. Companies today recognize the value of building or updating their website to better market their brand. Although many companies need to focus on updating their web presence, … Continue reading

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