Author Archives: Laura Click

Why the ALS Ice Bucket Challenge Is Brilliant Marketing

By now, you’ve likely seen the ALS Ice Bucket Challenge in your news feed on Facebook or Twitter. But, in case you’ve missed it, here’s the gist: Film a video of yourself getting doused with a bucket of ice water. … Continue reading

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How to Build an Integrated Marketing Plan

When companies call us for marketing help, typically they have one particular issue or pain point. Maybe they need a new website or collateral materials. Or, perhaps they want to get started with blogging and content marketing. Or, they’re looking … Continue reading

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Answer One of These 30 Questions to Write Your Next Blog Post

Are you bored with your blog? Do you have the summer doldrums? Or, are you just having trouble coming up with blog post ideas? Whichever camp you might be in, we’ve got something for you today that might help. If … Continue reading

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10 Productivity Tips to Help You Work Smarter

A couple of weeks ago, I was meeting with Danielle, one of our team members. During the course of the conversation, we got on the topic of productivity and how to be more efficient with our time. I’m far from … Continue reading

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How Facebook’s Outage Made Me Love Twitter Again

As many of you may know, Facebook experienced a major outage on Friday. And, as people tend to do, we flocked to other social networks to talk about it. In my case, I turned to Twitter to see what folks … Continue reading

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Why You Might Not Need a Website After All

During the past several weeks, my husband and I have been in the process of selling our house and buying a new one. Thanks to help from our amazing Realtor, we opted to buy a new construction home from a … Continue reading

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Content Curation: 3 New Tools To Discover & Share Content

Do you have trouble coming up with content to share on social networks? Or, are you stuck going to the same few content sources over and over? If so, you’re not alone. One of the biggest challenges for companies is … Continue reading

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The Problem with Cheap Social Media Marketing

Recently, I was contacted by a local, small business looking for a company to handle their social media efforts. In other words, they wanted to outsource their entire social media program. This small business had previously hired a social media … Continue reading

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5 Tips to Avoid Getting Ripped Off by Digital Marketing Scams

A client recently asked me to talk to a sales representative with an “all-in-one” local marketing service. The company promised a lot – they build you a website, get you on the first page of search engines, automate your social … Continue reading

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