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Author Archives: Laura
5 Easy Ways to Drive Business with LinkedIn
I get it. LinkedIn is not sexy or cool. Although LinkedIn is more serious than other social networks, it provides a great opportunity to connect with professionals without all of the fluff. In fact, a recent study shows that website … Continue reading
Tagged LinkedIn
3 Comments
Three Important Business Lessons I Learned from my Mom
My Mom is an incredible woman. Not only did she raise four amazing girls (if I do say so myself), but she also helped my Dad on the farm and ran her own business. For much of my childhood, my … Continue reading
Tagged Mom, Mother's Day
2 Comments
Should You Automate Your Social Media Efforts?
Automation is one of the most hotly contested topics in social media. Bring it up online and you’re sure to find yourself amidst a passionate debate. In fact, that happened yesterday when I shared an article on Twitter about a … Continue reading
Which Social Network is Right for Your Business?
One of the questions I get asked most is about which social networks should a business use. With all of the options available, how do you know which ones to choose? As you might suspect, there is no one right … Continue reading
5 Must-Read Social Media Articles
Last week, I attended Social Slam in Knoxville, a fantastic one-day social media conference. I learned a lot and enjoyed spending time with some really smart people in the industry. If you weren’t able to attend, here are my top … Continue reading
Tagged Reading Roundup
4 Comments
Is Your Business Ready for Social Media?
A couple of weeks ago, I began blogging about social media for the Nashville Business Journal as part of their Social Madness promotion. I’m excited to be one of several talented guest bloggers. You can check out all of the … Continue reading
Top 10 Takeaways from Social Slam
Last week, I had attended Social Slam, a fantastic social media conference in Knoxville. Just like last year, by far the best aspect of the event was the relationships. I FINALLY got to meet some people IRL (“in real life”) … Continue reading
Tagged Social Slam
28 Comments
11 Tools & Resources to Help You Discover Content to Share Online
Content is the fuel to the social media engine. However, the challenge can be finding enough of it to share online. Sure, you need to share your own stuff. But, you need to mix that in with other useful and … Continue reading
Tagged content curation
7 Comments
How to Build a Smart Social Media Strategy
As social media continues to gain prominence as a viable marketing channel, businesses are rushing to get on board. The problem is that many do so without taking the time to think about the strategy behind their efforts. Before you … Continue reading
5 Guest Blogging Tricks That Will Help You Win More Readers
You’ve spent hours working on the perfect guest post for a popular blog. You’ve sweated every detail and finally sent it off to the blogger. And, after waiting anxiously for a response, you finally got word that your post has … Continue reading
Tagged Guest blogging
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