Author Archives: Laura Click

About Laura Click

Laura Click is founder and CEO of Blue Kite Marketing, a Nashville-based integrated marketing firm. In addition to being the lead blogger on the Blue Kite blog, Laura is a proud Mizzou alum, avid runner and dog lover. You can connect with Laura on Twitter at @lauraclick, on LinkedIn or Google Plus.

The Next Big Thing in Social Media (Hint: It’s Not What You Think)

The Next Big Thing in Social Media (Hint: It’s Not What You Think)

When it comes to new social media channels, marketers aren’t typically the first to sign up. Instead, they wait and see. There are dramatically more marketing channels available to us today than ever before and it takes considerable resources to master what we already have available to us. Chasing the next big thing only distracts us from our goals and strategy.
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