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Author Archives: Laura Click
7 Handy Tools to Analyze Website Performance
When it comes to digital marketing, businesses are typically eager to get started with social media, digital advertising and other online marketing tactics. But before we can dive into any of that, we often need to take a step back … Continue reading
6 Top Reasons Your Guest Post Pitch is Getting Ignored
I’m a huge fan of guest blogging. It’s a great way to get in front of a new audience, establish authority for your brand and get some link juice to power your search engine rankings. As businesses have caught on … Continue reading
Tagged Guest blogging, guest post pitch
8 Comments
Planting the Right Seeds: What Farmers Can Teach You About Marketing
One thing that many people don’t know about me is that I grew up on a farm. By looking at me, I suppose I don’t strike people as a small town girl who grew up working with hogs and walking … Continue reading
Tagged business, farmers, marketing lessons
8 Comments
4 Key Steps for Small Businesses to Succeed with Social Media
A recent survey of small business owners shows that social media use is on the rise. According a report from Manta, 50 percent of small businesses are spending more time on social media than they did last year. Yet, that … Continue reading
The Secret to Attracting New Customers
A couple of weeks ago, I was visiting my eye doctor for a routine exam. When I was giving her my updated contact information, she asked about what kind of work I do. Once I told her, she asked this: … Continue reading
4 Critical Website Mistakes That Kill Your Business
When developing marketing plans for clients, an overhaul of their company website often tops the list of recommended tactics. Why? Because so many websites do a poor job of telling the company’s story and, ultimately, driving leads and sales for their business. … Continue reading
Lessons in Perseverance
On Saturday, I ran my fifth half marathon. And, quite honestly, I wasn’t planning to write about it like I typically do. After all, what I can share about my experience that I haven’t already said before? What else could … Continue reading
Tagged Goal setting, Half Marathon, Perseverance, Running
5 Comments
Why Marketing Strategy Must Come Before Tactics
When companies call us for marketing help, they are often looking for assistance with tactical projects. For instance, they want us to build a website, develop an email marketing campaign or help them get started with social media. Although those … Continue reading
4 Remarkable Customer Service Stories You Don’t Want to Miss
As a marketer, it’s my job to spread the word about a company’s products or services and find ways to bring more money in the door. Oftentimes, that means focusing on how to retain the customers that you already have. … Continue reading
Keep on Running: Responding in the Wake of Tragedy
I’m typically not one to comment here on the blog in the aftermath of a tragedy. There seems to be no words that are adequate to compensate for the loss. And, as someone who writes marketing tips for businesses, it’s … Continue reading
