The Background
CRI is a provider of voice, video and data solutions for businesses. We were hired to bring consistency and focus to CRI’s marketing efforts – and ultimately, help drive sales for the business. Since CRI doesn’t have a dedicated marketing resource on staff, we work closely with the sales team to support and optimize communications efforts.
Our Approach
Refreshed brand, stronger content
We have provided a full suite of services to help CRI optimize its sales and market efforts. We recently launched a refreshed website that better showcases CRI’s services and content. We’ve also placed a priority on developing valuable content for prospects. We also help CRI stay in contact with customers and prospects through regular email marketing.
The Results
Last year, CRI reached its highest revenue levels in the history of the company. Additionally, since starting blogging efforts last fall, we’ve seen website traffic jump 350%. CRI is also starting to get leads through the website, something that hadn’t happened previously.
